Razer, Roblox partner for peripherals bundled with in-game items

Peripheral producer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items.

The product line consists of the BlackWidow V3 mechanical keyboard, Orochi V2 wi-fi mouse and Barracuda X multi-platform wi-fi headset. Additionally, every peripheral comes with a corresponding, unique digital merchandise code to redeem on Roblox.

• BlackWidow V3 – ROBLOX Edition comes with digital pair of Razer Cyber Wings
  • $179.99 USD / €259.99 MSRP
• Orochi V2 – ROBLOX Edition comes with digital Razer Cyberpack
  • $89.99 USD / €99.99 MSRP
• Barracuda X – ROBLOX Edition comes with digital Razer Cyber Helmet
  • $129.99 USD/ €159.99 MSRP 

This partnership is the most recent co-branded line for Razer. The producer works with all types of manufacturers together with Marvel, BAPE, Hello Kitty and Tumi. On prime of this, the corporate has partnered with quite a few sport publishers, creators and esports organizations.

Roblox has been on the forefront of brand name partnerships in gaming. Its sandbox model and open platform has made the title a favourite platform for manufacturers exploring the metaverse. However, that is the primary time Roblox is releasing branded peripherals.

Pairing bodily merchandise with digital items is gaining popularity. Bundles like these give gamers a strategy to showcase their purchases in-game.

The Roblox version of Razer’s peripherals will likely be on sale beginning this Friday, April 28, 2023.

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