The in style Chinese app “Xiaohongshu” just lately launched a brand new characteristic known as “Moment,” which permits customers to publish text-only notes. According to the official WeChat account of Xiaohongshu, this new characteristic helps the publication of pure textual content content material.
But for now, don’t misunderstand that it might probably solely submit textual content like Weibo. “Moment” merely signifies that AI photos are changing your selections.
After clicking on the “Moment” perform, customers can use AI-generated photos supplied by the platform as illustrations for his or her notes. During the particular technology course of, customers can select between “Notebook,” “Express Emotions,” or “Vent Frustrations,” which symbolize totally different types of photos.
In addition, customers can even select to “doodle” for easy drawing, and AI will generate new photos based mostly on the drawings.
According to the knowledge, it’s understood that this characteristic has been absolutely launched within the newest model and is out there for all customers.
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In May of this 12 months, Xiaohongshu has been getting ready for an unbiased large-scale mannequin workforce since March. The core members are from the NLP expertise workforce within the promoting enterprise, and there are additionally a number of unbiased departments concurrently exploring the implementation of AIGC (Artificial Intelligence Generated Content). In April of this 12 months, Xiaohongshu launched an AIGC software known as “Trik”. Xiaohongshu has not responded to the above information and has maintained a low-profile angle.
But within the case of having the gene for content material manufacturing, it isn’t stunning that Xiaohongshu has launched this characteristic. In truth, in style Miya Camera additionally had a chilly begin on Xiaohongshu. The platform’s advice algorithm and younger customers decide that AI startup tasks can get a “tap water” therapy.
Moreover, large-scale fashions have grow to be a “competition” that each web firm should face.
In July of this 12 months, Bilibili performed an inside check of the “Search AI Assistant” characteristic. When customers enter a query within the search field or enter “?” inside their search question, they’ll obtain a generated reply supplied by an AI. The reply is accompanied by related reference movies. This characteristic is supported by Bilibili‘s bilibiliindex large-scale mannequin.
Guangfa Securities’ analysis report factors out that within the subject of content material communities, with the event and maturity of large-scale Chinese language fashions, it’s anticipated that AI will help in producing user-generated content material (UGC) and multimodal derivatives, considerably bettering the effectivity of platform content material manufacturing. However, at current, this new characteristic launched on platforms like Xiaohongshu is simply a primary step try. How to conduct deeper exploration and generate business worth stays a query that the trade must collectively contemplate.
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