Gmail and Google Calendar are enterprise apps first and foremost. They are developed by the Google Workspace crew, which is a part of Google Cloud, and goal enterprise clients to compete towards Microsoft.
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There’s nothing inherently mistaken with that precedence, which generates income, however Google is lacking an enormous alternative by doing solely that. Namely, a Gmail, Calendar, and Keep which have relentless shopper focus may create an indispensable private expertise that’s nearly assistant-like in usefulness, and would thrive with generative AI.
Everybody wants a calendar app for their private and college/work life, whereas e-mail is how formal communication and necessary data (e.g., payments) will get transmitted.
Gmail and Calendar at present have the essential synergies in place, like how flight and resort confirmations robotically generate calendar occasions that hyperlink again to the e-mail. That performance is desk stakes and has been there for years.
The final time Gmail added a strictly user-facing characteristic that had no enterprise overlap was upgraded bundle monitoring final November. There is Help me write, however that’s largely a piece time saver that additionally occurs to have private implications, like Smart Reply. The similar could be mentioned of the calendar scheduling device and translations on cell. At the very least, I really feel that extra consumer-focused groups would have rolled out one thing like built-in translate and different high quality of life enhancements a lot sooner.
To discover one thing else consumer-facing, you must return to Inbox by Gmail the place there was a Bundles characteristic that grouped collectively comparable emails to view (and archive) en masse and was extra particular than at present’s 4 classes. Other options highlighted articles in newsletters, letting you save them to learn later, and allowed for pinned emails.
Overall, Inbox was good at summarizing data in emails and presenting it in a extra glanceable method. It was a shopper app reasonably than an enterprise one. If Google tried an app like this at present – or by no means shut down Inbox in any respect – I feel there’d be an even bigger deal with making e-mail extra private and digestible.
If something, that kind of curation is one thing that might excel with generative AI. Imagine getting a readout of what’s necessary in your private/grownup life based mostly on emails, upcoming calendar occasions, and associated to-dos.
To me, including help on to Gmail, Calendar, Tasks, and Keep would really feel extra pure than even Google Now. It’s onerous to get folks to open a brand new feed, as seen with Assistant Snapshot, however placing help immediately within the apps folks already use could be pure. (It would take pleasure in engaged on iOS and the net as effectively.) It may not be well liked by everybody, however I feel it will be higher acquired than integrating Chat, Meet, and Spaces into Gmail outdoors of labor accounts.
In phrases of how we get right here, a crew – perhaps outdoors of the Workspace group – must be empowered so as to add consumer-focused options to those apps.
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