Reflecting on March 16: A Milestone in Apple History
On March 16, 2012, Apple launched the third-generation iPad—its first tablet equipped with a Retina display. Widely recognized as the “iPad 3,” it was initially branded simply as “the new iPad.”
Revolutionizing Technology Experience
In an announcement celebrating this launch, Philip Schiller, Apple’s senior vice president of worldwide marketing stated that “The new iPad redefines the category that Apple established less than two years prior. It provides an unparalleled technological experience.” He emphasized the device’s cutting-edge resolution of over three million pixels which allowed for exceptionally sharp text and vivid imagery.
The Impact of the Retina Display
The introduction of the Retina display on this model was a significant leap for users who craved exquisite screen clarity on a tablet with a sizable 9.7-inch interface. The technology had previously debuted with the iPhone 4 in mid-2010 and its application to the iPad was both anticipated and well-received.
Though technically offering lower pixel density at 264 PPI compared to its earlier telephone counterpart due to typical user habits (holding tablets farther from their eyes), Apple adeptly retained its “Retina” branding.
A Powered-Up Experience
This model came packed with enhanced features including a five-megapixel camera capable of recording HD video at resolutions up to1080p among other improvements such as advanced dictation capabilities and support for North American LTE networks.
Market Triumphs
The sales figures were stunning; within just three days post-launch, approximately three million units flew off shelves—solidifying Apple’s reign over the tablet sector. During Q2 of that year alone, Apple accounted for more than sixty percent of worldwide tablet sales. In contrast by recent estimates from StatCounter in late-2025, they enjoy about fifty-two percent share globally—a notable shift over time.
Shortcomings Noted Among Enthusiasts
Nevertheless, not all feedback surrounding the iPad 3 was favorable. Previously released models had set high expectations; while it significantly improved upon former iterations like past launches—reactions were mixed considering ongoing advancements.
A number of reviews reflected an air of restrained enthusiasm typical in contemporary critiques whereby advancements felt merely incremental rather than groundbreaking—a notion further illustrated when customers noted their disappointment upon discovering its thickness juxtaposed against predecessors despite retaining largely unchanged aesthetics.
Lackluster Features Spark Debate
A significant point highlighted by consumers involved disappointment regarding what had been expected from this iteration—the absence of Siri integration despite her successful debut alongside Apple’s earlier offerings like those seen on face-lifting updates within newer phones during late stages preceding Jobs’ departure viewed through sizeable scrutiny towards Cook’s initiation policies handling product innovation moving forward.
The Rapid Transition to Newer Models
The most disheartening aspect perhaps lay rooted deeply within unresolved lifespan issues—with subsequent fourth-generation models appearing merely seven months later; introducing enhancements such as Lightning connectivity along with incorporation upgrades via A6X chip representation pivotal following rapid shifts naturally prompting eager assessments across installed devices subsequently overshadowing initial impressions garnered from original purchases made shortly before time passed indelibly marking history itself!
