Twitter has once more made its platform rather less usable for individuals who select to not pay for a Blue subscription. The firm has introduced that it’s going to quickly implement a brand new rule that places a restrict on the number of DMs unverified accounts can send per day. In a tweet, Twitter mentioned the change is half of its efforts to scale back spam in direct messages, which has seen a pointy uptick not too long ago.
On July 14th, the web site added a brand new message setting that sends DMs from accounts folks observe to their major inbox and DMs from verified users they do not observe to their message request inbox. Twitter mentioned it noticed a 70 p.c discount in spam messages every week after the new setting got here out. Before that, the web site restricted the means to send DMs to individuals who do not observe them to Blue subscribers solely.
While Twitter mentioned the upcoming change is meant to scale back DM spam, it is nonetheless one other transfer that not-so-subtly pushes unverified subscribers in the direction of paying for Blue membership. In truth, the web site’s announcement about it explicitly tells folks to “subscribe today to send more messages” and features a hyperlink to the subscription web page. Twitter additionally beforehand put a strict cap on what number of tweets a day a consumer can see, with unverified accounts being restricted to 600 posts.
We’ll quickly be implementing some modifications in our effort to scale back spam in Direct Messages. Unverified accounts could have each day limits on the number of DMs they can send. Subscribe right this moment to send extra messages: https://t.co/0CI4NTRw75
— Twitter Support (@TwitterSupport) July 21, 2023
Elon Musk tweeted this month that Twitter is affected by an ongoing damaging money circulate, as a result of its promoting income has dropped by 50 p.c. Even if cash from subscriptions can’t make up for that, it is nonetheless cash in the firm’s pocket.
…. to be continued
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