Tumblr may very well be the newest platform to borrow from TikTook’s playbook. The firm is planning a main revamp of its platform that may carry algorithmic suggestions to customers’ feeds, in accordance to printed on the Tumblr Staff weblog.
The memo is notably frank in regards to the causes for the upcoming modifications and what it describes as Tumblr’s present shortcomings. “The underlying problem is that Tumblr is not easy to use,” the corporate writes. “Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr.”
While Tumblr doesn’t present precise particulars about new options, it presents some fairly massive hints about what’s to come. The firm says that one in all its main objectives will probably be to “deliver great content each time the app is opened” and refers to its present “following” feed as “outdated.”
To handle this, the Automattic-owned platform says it’s working to “improve our algorithmic ranking capabilities across all feeds” and “make it easier for users to understand where the vibrant communities on Tumblr are.” The firm additionally notes that building extra creator-friendly options, together with enhancements to the way in which replies and reblogs work, can even be key to attracting new customers.
“Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback,” the corporate writes. “The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle the place fashionable blogs proceed to achieve extra visibility on the expense of serving to new creators.”
Taken collectively, the modifications Tumblr is describing sound a lot like TikTook (and even Instagram): algorithmic suggestions in customers’ main feeds, creator-friendly options that encourage sharing, and extra streamlined commenting and dialog instruments. As a technique, that every one could sound fairly easy in 2023, when customers more and more count on these sorts of options from social platforms anyway. But contemplating Tumblr’s core interface hasn’t modified that a lot in its decade and a half of existence, the brand new route might carry important modifications to the general dynamics of the platform.
The coming redesign isn’t the one means Automatic has tried to breathe new life into the platform it acquired The firm has additionally experimented with subscriptions and different paid options, introducing Post+ , although there was towards the characteristic from longtime customers. More lately, the corporate started promoting “completely useless” to customers quickly after Elon Musk’s botched rollout of Twitter’s new paid verification.
…. to be continued
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