Seeing an exclamation level on-line or inside Windows is normally trigger for alarm. It’s a name to motion, to do one thing. In future variations of Windows 11, Microsoft goes to make use of it to flag new options within the Start menu that it desires you to make use of.
And they’re undoubtedly taking place.
On Tuesday, Microsoft introduced Windows 11 Build 22621.1483 for its Windows Insider program. The key new characteristic? Notifications for Microsoft accounts within the Start menu.
“This update introduces notifications for Microsoft accounts in the Start menu,” Microsoft wrote in a weblog publish. “This is only available to a small audience right now. It will deploy more broadly in the coming months. Some devices might notice different visual treatments as we gather feedback.”
Microsoft
If this sounds acquainted, it ought to. Last November, Windows testers started seeing these Windows ads and notifications in an earlier construct. But two issues stand out. First, Microsoft is actively saying that these new ads will deploy “more broadly in the coming months.” Secondly, this new “feature” was launched as a part of the Windows 11 Insider Release Preview channel.
For those that are unfamiliar with Microsoft’s beta program (and right here’s find out how to be a part of the Windows Insider program, if you happen to’re ), the Dev Channel is the place Microsoft exams code and options that could arrive within the secure model of Windows 11. The Release Preview Channel is the ultimate testing part for attempting out new options and something that debuts there’ll undoubtedly ship in a way forward for Windows 11, in keeping with Microsoft’s testing channels. So, sure, you’re going to see ads in your Start menu.
What makes this so infuriating is that it dilutes the facility of the exclamation level. Yes, we stay in a world the place every thing is “epic” and persons are “killing it” by shopping for grapes at a reduction relatively than the complete worth. But an alert needs to be an alert, not an invite. While Start ads could also be a brand new characteristic (although Windows ads, sadly, aren’t) we are able to hope that they’re hardly ever, if ever, used.
Author: Mark Hachman, Senior Editor
As PCWorld’s senior editor, Mark focuses on Microsoft information and chip expertise, amongst different beats. He has previously written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.
…. to be continued
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