The Barbie Movie is So Pink, It Caused a Global Paint Shortage

Throughout all of the trailers and promos launched for Barbie, it’s clear that director Greta Gerwig is going for a splashier, brighter shade palette than most live-action blockbusters today. Pink is probably the most pervasive shade within the footage proven to this point, and because it seems, the movie principally had a monopoly on the colour throughout manufacturing.

According to a current interview with Architectural Digest, manufacturing designer Sarah Greenwood and Gerwig talked concerning the overwhelming pinkness of Barbie Land. Gerwig mentioned she needed the pinks to be “very bright, and everything to be almost too much. Maintaining the ‘kid-ness’ was paramount.” To do that, the crew used fluorescent Roscoe paint, and Greenwood famous that a lot of this particular shade was used that you simply couldn’t get it wherever else on the planet. “The world ran out of pink,” Greenwood laughed.

As the identify implies, Barbie Land is the place all of the completely different variations of Barbie (and in addition Ken) reside. For Gerwig, she aimed for “authentic artificiality and aimed to “capture what was so ridiculously fun about the Dreamhouses.” Greenwood and set decorator ordered a Barbie Dreamhouse to check with the intention to work out easy methods to “make Barbie real through this unreal world,” and their main affect was the midcentury modernism of Palm Springs. Additionally, the home was designed with none partitions or doorways, with Gerwig noting that it calls again to the design of Barbie’s Dreamhouse units. “Dreamhouses assume that you never have anything you wish was private—there is no place to hide.”

Barbie releases in theaters on July 21. You can learn Architectural Digest’s full interview right here, which accommodates additional perception on Dreamhouse design and extra influences on the film’s manufacturing.

[via IGN]

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