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Tesla price cuts made possible by battery costs plunge as it decimates automaker margins and worker salaries – NotebookCheck.net News

September 5, 2023
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New Model 3 Highland enjoys lower production costs (image: Tesla)
New Model 3 Highland enjoys decrease manufacturing costs (picture: Tesla)

CATL has lower LFP battery costs by 20% up to now few months alone, permitting Tesla to proceed its price battle that’s nonetheless destroying the revenue margins of Chinese automakers. Nickel-based batteries have additionally fallen in price considerably.

Just final May, Tesla’s battery provider CATL was making ready to warn its purchasers that it should break up the drastic rise in lithium costs with them, as it might not take up it with out elevating the price of its cells regardless of all contracts. Fast ahead a 12 months, and CATL had gone in the other way, slashing the price of its phosphate batteries – of the kind put in within the new Model 3 Highland – by the whopping 20%.

The nosedive within the price of battery-grade lithium carbonate that noticed it plunge as much as 80% from its highs final fall, has additionally led to a drastic 19% discount within the price of nickel batteries of the kind Tesla places in its efficiency autos just like the Model S and Model X, or the Long Range Model 3 and Model Y variants. These and different value financial savings allowed Tesla to start a price battle in the beginning of the 12 months, which continues to at the present time as it simply squeezed the Model X beneath the tax credit score price threshold.

While Tesla’s electrical autos have fallen in price greater than 30% from their peak final 12 months, the competitors finds it laborious to maintain up. In China, whereas interviewing business execs, auto elements suppliers, and staff, Reuters discovered wage cuts, drastic value financial savings, and even manufacturing unit closures as penalties of the brutal price battle that has engulfed the world’s largest automobile market this 12 months.

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Some automotive business staff in China are seeing their salaries lower virtually in half in comparison with once they began as native corporations go into frantic value discount mode with a view to stay aggressive or just survive. According to one in every of them, who this summer season began taking residence 4,000 as a substitute of seven,000 yuan a month: “Some factories exhaust you and are willing to pay you more. Some factories exhaust you, but are stingy. Some factories don’t exhaust you, but starve you as salaries are too low.”

Tesla, particularly, was discovered to be on the very excessive finish of the hourly wage vary at its Shanghai Gigafactory, however even business juggernauts like Tesla and CATL – the world’s largest EV and battery maker, respectively – have slowed hiring within the aftermath of the business’s price battle.

Instead of the annual 3%-5% value lower requests to suppliers, as was the norm earlier than, automakers like Tesla have requested 10% discount as soon as already, and they’re seemingly not carried out. Even then, the typical revenue margin of Chinese automobile makers slumped drastically to 4.9% this 12 months, with Tesla and BYD being about the one shiny spot as a result of their disciplined value controls and vertical integration.

Get the 48A Tesla Wall Connector with 24″ cable on Amazon

Car prices are plunging in China this year (graph: Reuters)
Car costs are plunging in China this 12 months (graph: Reuters)
Daniel Zlatev

Daniel Zlatev – Tech Writer – 881 articles printed on Notebookcheck since 2021

Wooed by tech because the industrial espionage of Apple computer systems and the occasions of pixelized Nintendos, Daniel went and opened a gaming membership when private computer systems and consoles have been nonetheless an costly rarity. Nowadays, fascination will not be with specs and pace however slightly the approach to life that computer systems in our pocket, home, and automobile have shoehorned us in, from the infinite scroll and the privateness hazards to authenticating each bit and transfer of our existence.

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…. to be continued
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