On July fifth, Tencent’s audio platform QQ FM introduced its shutdown. Due to enterprise changes, ranging from in the present day, QQ FM will shut person registration and recharge capabilities. It will formally stop operations on September sixth, 2023 at 00:00.
In the announcement, QQ FM reminds customers to shortly save private data, unique recordings, VIP month-to-month playing cards, and so forth. earlier than the suspension. After the suspension of QQ FM, operations is not going to be obtainable.
According to reviews, Tencent‘s QQ FM is thought for zero knowledge consumption listening and clever advice of chosen packages for customers in numerous eventualities. Here, customers can hearken to a variety of audio content material together with serialized novels, information commentary, basic music, jokes, leisure gossip, emotional talks at evening, cross speak storytelling, and parenting training.
QQ FM’s official Weibo homepage shows “qualification not verified through annual review”, has misplaced the licensed “VIP” brand, and the final replace was over a yr in the past. Its official public account has additionally been inactive for almost 3 years.
It is value noting that though QQ FM has determined to stop operations, Tencent nonetheless has Tencent Music Entertainment Group within the “ear business” monitor.
According to the “2023 China Online Audio Market Development Research Report,” amongst mainstream on-line audio apps, Himalayan has the very best month-to-month lively person rely, reaching a staggering 140 million.
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In reality, the variety of on-line audio customers reached 692 million in 2022, with a median month-to-month lively person base of 330 million, a 4.5% enhance in comparison with 2021. The general penetration charge throughout the web exceeded 30%, and the market measurement surpassed ¥31 billion ($4.2 billion).
The group born round 1980 and 1990 are the principle customers of audio, they usually have robust client initiative. They pursue self-improvement and are prepared to pay for information and actions. They worth the expertise worth of purposeful intelligence, interactivity, and real-time companionship.
Since final yr, Tencent has made a number of changes to its enterprise and has downsized some peripheral product traces.
In December of final yr, Tencent introduced the closure of Tencent WiFi Manager and Tencent Game Manager for PC.
On November seventeenth of final yr, QQ Mail launched an announcement stating that the group e mail perform can be discontinued.
In October of final yr, Tencent Map’s official web site introduced that the PC model of Tencent Map would stop operation on November eleventh.
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