Chinese tech large Tencent has launched an AI-powered video editing tool known as Zenvideo, integrating a range of options for short-form video creators, comparable to text-to-video technology and digital narration.
Why it issues: With its rising emphasis on short video, Tencent is trying to additional problem present market leaders within the sector comparable to Kuaishou and ByteDance’s TikTok sibling Douyin. Tencent’s new providing comes with related capabilities to ByteDance’s CapCut, which lately surpassed 200 million month-to-month lively customers within the US.
Details: Zenvideo is offered to make use of each by net browsers and WeChat’s mini-program, however is extra highly effective as an online app. The model inside Tencent’s superapp has comparatively restricted AI options, solely supporting AI portray and digital narration.
- The video editing tool permits customers to create short-form videos, with a spread of editing choices comparable to filters, visible results, and digital avatars.
- Unlike ByteDance’s video editing toolCapCut (Jianyin within the Chinese market), Tencent’s new tool will be operated on the net with out the necessity to obtain an app. Furthermore, customers can import Tencent licensed video and audio clips and use them so long as the ultimate work is printed on Tencent’s open content material platforms. For instance, customers are ready to make use of music from Tencent’s streaming platforms and take clips from widespread Tencent Video TV exhibits comparable to The Three-Body Problem and Red Sorghum and edit them for free inside Zenvideo.
- According to a discover inside the tool, Tencent plans to share income with video creators as an incentive to draw extra content material creators.
Context: This week, Tencent’s tremendous app WeChat additionally introduced a number of adjustments to its ecosystem, particularly for its short video part WeChat Channels.
- WeChat Channels has a median each day person time of about 40 minutes, which is lower than one-third of the 2 main short video platforms Douyin and Kuaishou. The latter reached a brand new excessive of 134 minutes within the fourth quarter of final 12 months, its newest monetary outcomes confirmed.
- Regarded as “the hope of the whole company” by Tencent CEO Pony Ma, WeChat Channels is planning to launch a paid subscription service and share income with creators of short videos. This transfer is more likely to warmth up the competitors amongst related platforms.
Cheyenne Dong is a tech reporter now primarily based in Shanghai. She covers e-commerce and retail, blockchain, and Web3. Connect with her by way of e-mail: cheyenne.dong[a]technode.com.
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