Five years in the past, Bloomberg despatched out a survey to hundreds of Tesla Model 3 house owners. This yr, it introduced again the survey to see how house owners’ opinions had modified over the years. “Thousands of the original survey responders” responded, and when Bloomberg checked out the knowledge, one factor stood out — Telsa house owners don’t like Elon Musk practically as a lot as they used to. In truth, his antics are actively driving house owners away from the model.
According to Bloomberg, the drop in Musk’s approval score had the most important change of opinion in comparison with different matters included in the survey. Most responders nonetheless weren’t at a degree the place they felt able to promote their vehicles, “but they also reported feeling a sense of betrayal as Musk picked political fights online, downplayed the potential consequences of climate change and backed controversial figures and ideas.”
In truth, they gave Musk a decrease approval score than Tesla’s oft-maligned U.S. customer support line.
Among the group of homeowners that did determine to stroll away from Tesla, “Disapproval of Elon Musk” was the prime purpose at 21.5 p.c. The subsequent most typical purpose was “Concerns about quality or service” at 18.7 per cent, adopted by “Unhappy with Tesla’s brand perception” at 17.8 per cent.
“I love the vehicles but do not want to support someone who has such vitriol and low opinion of the very people who have made Tesla a success,” one proprietor instructed Bloomberg. Another mentioned, “I’d prefer he not be so tied to the image of Tesla. I don’t want my car to be an Elon Musk conversation starter.”
Teslas are nonetheless promoting nicely, so it’s not like the sky is falling simply but, however it’s not precisely signal for house owners’ (and the common public’s) opinion of the CEO to be so low. And even when the board may eliminate Musk, would Tesla nonetheless be widespread sufficient by itself to outlive with out him? It will most likely be a very long time earlier than we discover out the reply to that query, if we ever do. But it actually does really feel like Elon is extra of a legal responsibility for Tesla than ever earlier than.
…. to be continued
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