Smartphone Market Sees a 7% Increase in Sales for 2024
The smartphone industry witnessed a substantial uptick of 7% in sales during 2024 compared to the previous year, culminating in a total of 1.22 billion devices sold. This positive shift marks a significant recovery following two years of declining figures, as reported by Canalys.
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A Closer Look at Brand Aggregation Practices
It’s essential to note that different analysis firms treat brand aggregations diversely; for instance, Transsion’s various brands are combined under one umbrella while BBK’s divisions (like vivo and Oppo) are presented separately. If we were to combine vivo, Oppo, and Realme’s sales figures under BBK Electronics, they would actually lead with an impressive overall market penetration of approximately 20%, overshadowing both Apple and Samsung. However, this might eliminate the popular narrative surrounding their duopoly.
Factors Influencing Performance
The growth trajectory for Apple can be attributed largely to burgeoning markets along with steady performance metrics from North America and Europe. Xiaomi benefited from robust growth patterns within Mainland China plus ongoing strategic expansions into emerging markets worldwide.
 when juxtaposed against its <strong>273 million units</strong> dispatched previously in <strong>2023</strong>. In contrast, South Korea-based Samsung achieved unit sales close to <strong>222.9 million Galaxy smartphones</strong>, also showing similar downturns (reduced by nearly all above-mentioned metrics). Conversely, Xiaomi ended up selling about <strong>168.6 million units</strong>, reflecting an impressive increase nearing <em>15%</em>, while Transsion reported around <strong>106.7 million units</strong> sold — also reflecting <em>15%</em> growth compared to last year’s figures.</p><p><img class=)
