Smartphone Market Sees⁣ a‌ 7% Increase in Sales for 2024

The smartphone industry witnessed a substantial uptick of 7% in sales during 2024 compared to the previous year, culminating in a total of 1.22 billion devices sold. This‍ positive shift marks⁣ a significant recovery following two years of declining figures, as reported by Canalys.

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A Closer Look at Brand Aggregation⁤ Practices

It’s essential to ⁤note that different analysis firms treat brand aggregations diversely; for instance,​ Transsion’s various brands‌ are combined under one umbrella while BBK’s ‌divisions (like vivo and Oppo)​ are presented separately. If we were to combine vivo, ⁢Oppo, and Realme’s sales figures under BBK Electronics, they would actually ‍lead with an impressive overall market penetration of approximately‍ 20%, ‍overshadowing both Apple and Samsung. However, this might eliminate the‌ popular narrative surrounding their duopoly.

Factors Influencing Performance

The ⁣growth trajectory for⁤ Apple can be attributed largely to ⁤burgeoning markets along with steady performance metrics from North America and Europe. Xiaomi benefited from robust growth patterns within Mainland China plus ongoing strategic expansions into emerging markets worldwide.