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We not too long ago reported that Samsung was considering changing Google Search with Microsoft’s Bing Search so as to capitalize on the latter’s infusion of AI smarts by way of the mixing of ChatGPT. Well, it seems to be like Google can take a breather because the South Korean large has put a halt on its plan to swap, for now.
Samsung’s Decision to Halt the Plan
Samsung has determined not to pursue the thought of changing Google with Microsoft’s Bing because the default search engine on its cell units, as reported by the Wall Street Journal.
Concerns about Market Reaction and Relationship with Google
The firm has chosen to halt inner discussions concerning this potential swap due to considerations concerning the market’s response. Additionally, Samsung was unsure concerning the potential affect such a swap might have on its future relationship with Google.
Google’s Introduction of Bard and Generative AI
Google’s latest introduction of Bard, its personal generative AI, into its search engine might’ve additionally performed a job in Samsung’s resolution to pause the plan. With Google incorporating its personal AI capabilities into its search engine, there could be much less urgency for Samsung to swap to a brand new search supplier like Bing.
The concept of guaranteeing Google stays the dominant search engine on telephones has raised considerations up to now. In 2020, the U.S. Department of Justice initiated an antitrust investigation into Google’s agreements with smartphone producers.
It was revealed that Google paid Apple billions of {dollars} to preserve its place as the first search engine on iOS units. While Samsung’s fee from Google is substantial, it isn’t on the identical scale as Apple’s.
Samsung’s Ongoing Concerns With Google
Although Samsung has determined to preserve Google as its default search engine for now, the corporate nonetheless has considerations about its heavy reliance on Google’s software program. Samsung is eager about diversifying its cellphone software program and exploring new choices to scale back its dependence on a single supplier.
Samsung’s Ban on AI Tools
Samsung’s curiosity in generative AI will not be new. The firm not too long ago issued a memo to its staff banning the usage of AI instruments like ChatGPT and Google’s Bard. This resolution got here after an engineer by accident submitted delicate firm supply code to the AI chatbot. The ban applies to each firm units and private units if delicate paperwork are current.
Google’s Focus on AI within the AI Wars
The competitors within the discipline of AI has intensified due to the emergence of applied sciences like ChatGPT. To keep forward in what’s being referred to because the AI Wars, Google is actively prioritizing AI growth. This concentrate on AI was clearly demonstrated on the annual Google I/O occasion, the place the corporate showcased its spectacular AI capabilities. Throughout the presentation, AI took heart stage, to the extent {that a} video was made compiling Sundar Pichai, Google’s CEO, saying “AI” over 140 occasions through the two-hour occasion.
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