Tiffany Hagler-Geard/Bloomberg by way of Getty Images
Cutting the wire will be difficult, particularly for these used to consuming a number of local programming included of their cable subscription. Roku is attempting to alleviate that by adding over 40 new channels by way of its free Roku Channel, obtainable for Roku Devices.
The new additions will embody local news from main cities like New York, Los Angeles, Miami, Chicago, and extra. The Roku Channel is a free, ad-supported service.
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Anyone with a Roku TV or Roku streaming system, just like the Roku Streaming Stick or Roku Express, can entry these channels to remain on high of their local news, with some Fox and CBS associates that includes 24/7 streams from main news markets. This is additionally obtainable by way of the Roku web site.
Looking to compete with different companies and streaming units, like its important competitor, the Amazon Fire TV Stick, Roku is additionally adding a MrBeast devoted channel. The Roku Channel will even get new present additions from NBCUniversal, in addition to Spanish-language, sports activities, and household programming.
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Roku is trying to place The Roku Channel as a high contender within the free ad-supported tv (FAST) market, becoming a member of companies like Amazon Freevee, Pluto TV, and Tubi.
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