On August twenty eighth, just lately PDD‘s cross-border e-commerce platform Temu formally launched its Chile and Philippines websites, accelerating its international enlargement. The Philippines is the primary station in Southeast Asia for Temu, whereas Chile signifies that Temu has entered the furthest South American battlefield from China.
Since its launch in September final yr, Temu has now entered 37 nations and areas, overlaying Asia, Europe, North America, South America, and Oceania. Specifically consists of Australia, Austria, Belgium, Bulgaria, Canada, Chile, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy Japan Latvia Lithuania Luxembourg Mexico Netherlands New Zealand Norway Philippines Poland Portugal Slovakia Slovenia South Korea Spain Sweden Switzerland United Kingdom United States.
This additionally signifies that, in addition to Chile and the Philippines, Temu expanded its protection to numerous European nations in August.
Consistent with earlier studies, Temu follows a market enlargement technique within the Asia-Pacific area that focuses on “Japan, South Korea, and Southeast Asia.” The Philippines represents the overall scenario in Southeast Asia – it has a quickly rising younger consumer base, a excessive cell web penetration charge, and promising market prospects.
SEE ALSO: PDD Holdings’ Temu Starts Internal Testing in Canada
But Southeast Asia can be one of the vital aggressive markets. Currently, Southeast Asian giants Shopee and Lazada dominate as the highest two platforms. TikTok can be increasing into the Southeast Asian market, and Temu’s entry will additional ignite this hotbed of cross-border e-commerce.
In line with practices in different nations, Temu additionally collaborates with third-party logistics service suppliers on the new web site to supply “last-mile” logistics providers to native customers. In phrases of promotional gives on the new web site, Temu continues its low-price technique by introducing massive low cost coupons and free delivery providers. Currently, most merchandise on the Philippines web site are priced between 50 pesos and 1500 pesos, giving it a sure value benefit amongst Southeast Asian e-commerce platforms.
According to Interface News, Temu’s cooperative logistics accomplice within the Philippines is J&T Express. The logistics supply time ranges from 5 to 10 days. If the bundle arrives after 10 days, customers can obtain 250 pesos price of factors inside 48 hours. In Chile, Temu collaborates with three logistics corporations: Chilexpress, 99Minutos, and Correos. Considering the transportation scenario in South America, Temu’s logistics supply time can be prolonged to roughly 6-18 days.
Although Temu’s front-end web site continues to increase quickly and its abroad presence is rising, the back-end warehousing and logistics processes are nonetheless struggling to sustain. Additionally, cultural clashes in numerous nations and pressures from regulatory businesses in numerous areas are all challenges that Temu could have to face subsequent.
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