We don’t know who Olivia Rodrigo is making an attempt to get revenge on, however she’s absolutely going to “get him back!” by being one of many first folks to get her fingers on the not too long ago introduced iPhone 15 Pro. Shortly after the tip of Apple’s fall occasion, the Gen Z famous person songwriter dropped a music video for “get him back!” that was filmed on the most recent iPhone.
Of course, the video seems to be nice. The video was shot by director Jack Begert, who has labored with artists like Kendrick Lamar and Paul McCartney, in collaboration with Apple. They weren’t going to let it appear like an affordable model of Rodrigo’s different movies, and so they managed to suit the old-school teen film vibe of her previous few releases, which largely have been shot by Petra Collins.
The actual magic of the video comes within the modifying, the place a number of clips of Rodrigo are merged collectively to make it appear like there are a number of of her — she’s multiplying herself to pack a good larger punch when she (*15*) Most iPhone clients is not going to have the identical sources and modifying expertise to make a kick-ass music video as one of many greatest pop stars on the planet, however the digital camera on the 15 Pro is unquestionably spectacular. Cleverly, the man who the tune is meant to be about is blurred and out of focus, maybe a nod to a brand new characteristic that permits you to toggle the main target in portrait mode. And after all, the video reveals off the iPhone 15 Pro’s three-lens setup. The Pro can shoot in 77mm, whereas the Pro Max has a 5x telephoto digital camera that may shoot as much as a 120mm focal size. Like the last few iPhones, in addition they have common and wide-angle lenses. We see close-ups of the “all-american bitch” tearing purple rose petals off their stem, then we watch Rodrigo and her military of clones smash automobile home windows from a large angle.
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A deal with on the iPhone 15 Pro Max for filmmakers is that you should utilize the iPhone with Capture One to immediately switch highest-res information to a Mac or an exterior storage drive. If your inventive ambitions are as detailed as this Olivia Rodrigo video, you’re going to wish that comfort, lest you overload your cellphone. But as our resident images
nerd knowledgeable Haje Kamps factors out, wouldn’t you simply use a “real” digital camera at that time? Well, not in the event you’re getting tapped by Apple to make use of their latest expertise to movie your newest music video. Isn’t it nice timing for Olivia Rodrigo’s album to come back out simply days earlier than Apple’s massive iPhone announcement?
Rodrigo has been busy collaborating with tech firms whereas selling her long-awaited second album “GUTS” — she’s labored with Linktree, Adobe and Instagram, so her partnership with Apple is sensible, however for the tens of millions of us who love Olivia, the brand new music video is a pleasant shock. Thanks, Apple.
…. to be continued
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