NIO and XPeng Create Social Media Accounts for Legal Departments to Address Negative News

Two Chinese electrical automobile producers, NIO and XPeng, have launched official social media accounts for their Legal Departments on Weibo, a Twitter-like platform. This transfer follows related actions taken by opponents comparable to Li Auto, Tesla, and BYD.

For occasion, Li Auto has created a Weibo account for its authorized affairs division to tackle unfavourable information. The first submit on the account was relating to Li Auto‘s initiation of authorized proceedings to safeguard its rights towards a rumor. Similarly, Tesla and BYD have additionally established comparable accounts to counter on-line rumors and false info so as to uphold their constructive company picture.

While Tesla CEO Elon Musk is understood for his daring statements, the corporate’s authorized division Weibo account has but to submit any content material. The profile of the account states that they worth unbiased considering and discerning proper from flawed, which can point out that it will likely be used sooner or later to shield Tesla’s pursuits. In distinction, BYD’s Weibo account takes a proactive method by refuting false info and responding to client questions.

It is value noting that whereas most automobile firms in China have seen a rebound in gross sales after a low interval from January to February, NIO‘s gross sales have declined. In April, NIO delivered solely 6,658 autos – a rise of 31.2% year-on-year however a big lower of 35.8% month-on-month – marking the bottom month-to-month gross sales quantity since 2023.

SEE ALSO: NIO Offers Free Battery Swapping on Highways During Labor Day Holiday

NIO‘s lawsuit towards sure self-media and advertising accounts could function a warning to these retailers that disseminate false info. By taking authorized motion, NIO goals to enhance its model picture whereas boosting market confidence.

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