On March 30, 2023, NetEase Cloud Music introduced the renewal settlement with Rock Records and each events initiated deep strategic cooperation. NetEase Cloud Music will proceed to offer customers with all music works underneath Rock Records.
In addition, NetEase Cloud Music will even receive the switch authorization rights of Rock Records’ music works, offering copyright authorization providers for numerous situations corresponding to third-party apps, web site background music, and good {hardware}.
In the previous few years of cooperation, NetEase Cloud Music and Rock Records have achieved outstanding ends in artist promotion and high-quality content material promotion. Many legendary Chinese music artists underneath Rock Records are cherished by audiences, particularly amongst younger individuals whose enthusiasm continues to rise.
In the brand new part of collaboration, NetEase Cloud Music will even interact in deeper copyright cooperation with Rock Records to discover revolutionary practices in areas corresponding to person expertise enhancement and deepening industrial worth by music copyrights.
Rock Records was based in 1980 and has a major place within the Chinese music trade. Over the previous 40 years, Rock Records has found and nurtured quite a few legendary figures in Chinese music who’ve left many traditional works throughout their time with Rock Records. These works usually are not solely unforgettable recollections of youth for a number of generations but additionally opened up the “golden age” of the Chinese music trade, significantly enhancing the affect of Chinese music.
In current years, the brand new era of artists from Rock Records have grown quickly and have a large viewers amongst younger individuals. In addition, Rock Records has additionally been deeply concerned within the area of segmented music genres corresponding to digital music which are fashionable amongst younger individuals. They launched the digital music label ROKON, discovering many high-quality artists and injecting vitality into the event of digital music in China.
It is reported that Rock Records owns a wealth of music copyrights. These songs are broadly fashionable amongst customers on NetEase Cloud Music, with many track feedback exceeding 100,000. Some particular person track remark sections have even surpassed 230,000 feedback, and many customers share their emotional tales and life insights right here.
NetEase Cloud Music is a number one on-line music platform in China and additionally the most well-liked music platform among the many youthful era in China. Its distinctive music group attribute not solely successfully enhances the effectivity of music content material distribution, but additionally helps to strengthen the interplay between Rock Records’ artists and younger person teams.
In 2022, the month-to-month energetic person on NetEase Cloud Music platform reached 189 million. The common day by day listening time for energetic customers was 78.9 minutes. Over 33.4% of person track performs got here from platform suggestions, which modified conventional listening habits and created a group interplay environment.
NetEase Cloud Music was formally listed on the Hong Kong Stock Exchange on December 2, 2021 with inventory code 9899, changing into the primary world music group to go public. Currently, the platform has reached copyright cooperation agreements with many home and overseas music corporations. As of the top of 2022, it has a complete approved track library of 116 million.
SEE ALSO: NetEase Cloud Music and Kuaishou Music Reach Cooperation
The cooperation between NetEase and Rock Records has a protracted historical past. In 2018, NetEase obtained its music copyright content material. On March 31, 2020, NetEase introduced a strategic partnership with Rock Records. The two events will perform deep and diversified cooperation within the upstream and downstream fields of music, corresponding to music copyright, artist discovery and cultivation, deep improvement of music IP, music creation, music performances, on-line karaoke.
In 2022, the 2 events will collaborate on the “Rolling Stone Hits Band, 40 Groups Compete for Classics” mission and invite well-known Chinese bands and singers to take part. Among them are some traditional works which have been properly acquired by customers.
In the long run, NetEase Cloud Music will proceed to actively promote cooperation with upstream copyright holders, consistently offering Chinese music lovers with extra high-quality music content material and a greater music consumption expertise.
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