Firefox customers have complained about an intrusive, full-screen advert selling Mozilla VPN that’s interrupting their looking expertise. What provides to their annoyance is that the advert was proven even to these customers looking utterly unrelated pages.
Users discovered Mozilla’s method of selling their paid VPN service to be moderately aggressive which is totally surprising from an organization that swears to be user-centric and respectful of their decisions.
Once the full-screen advert takes over the interface, all the opposite choices on the display are greyed out, making it unimaginable for the consumer to entry the menu or scroll additional with out closing the advert.
Some customers on Reddit have additionally complained that even after closing the advert, the browser remained inactive for as much as 30 seconds. In some instances, the consumer needed to finish your complete course of and begin from scratch.
Mozilla’s greatest USP is it protects customers from annoying adverts. It comes with built-in advert blockers specifically designed for these customers who want an escape from the fixed bombardment of adverts on fashionable browsers corresponding to Chrome or Edge.
That’s what enrages the customers probably the most. A browser that claims to forestall adverts from disrupting consumer expertise making its personal promotional actions proof against the advert blocker is moderately shameful.
Also, many customers depend on Firefox to work on time-sensitive initiatives. For occasion, a consumer commenting on the problem stated that they work as a developer for an emergency intervention hotline for sexual assault. It’s fairly pure that they’ll’t afford the guests on their hotline pages to worry by these adverts.
Furthermore, disabling the advert was one other problem. The solely direct approach was to enter about : config within the enter bar adopted by altering browser.vpn-promo.enabled to false.
Another approach to cope with the problem is to put in a third-party advert blocker corresponding to AdGuard to maintain away all adverts, together with those launched by Mozilla.
Mozilla Remains Regretful and Takes Down the App
After the outrage from the consumer group and a bug report filed about the identical, Mozilla instantly took down the advert. When Bleeping Computer reached out to them for a remark, they stated that they’re nonetheless attempting to work out one of the best ways to succeed in out to their customers and talk with them.
Ultimately, we achieved the precise reverse of what we meant on this experiment and rapidly rolled the expertise again. We apologize for any confusion or concern.Firefox
This isn’t the primary time that Mozilla has managed to harass customers with their intrusive adverts. Back in 2020, Mozilla was subjected to a different wave of criticism. It interrupted the looking expertise of numerous customers with pressured push notifications about its newest weblog in regards to the StopHateForRevenue coalition.
In one other comparable incident, the corporate pressured adverts of Mr. Robot on the customers and obtained an identical wave of backlash.
It’s comprehensible why Mozilla promoted its paid VPN service. After all, it’s a non-profit group and the one approach it might probably generate some income is thru the paid VPN app. However, they might have used a greater approach to attain out to the customers.
…. to be continued
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