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MoonPay has teamed up with The Howard Hughes Corp. to allow a gamified Web3 experience at Manhattan’s Seaport.
The Howard Hughes Corp. is a giant actual property growth and administration firm that owns Seaport. It teamed with Web3 infrastructure agency MoonPay to create an interactive digital experience at the New York City’s historic waterfront neighborhood Seaport.
The Seaport Scavenger Hunt will entertain guests from August 21 to October 31. Participants are invited to embark on a quest to find ten purple “pearls” hidden all through the Seaport neighborhood. Each pearl incorporates a QR code that may be scanned utilizing a cell gadget. Once scanned, contributors will obtain a free digital token, designed by 3D artist and NFT creator Johana Kroft, which will likely be added to their digital wallets.
These digital tokens symbolize playful interpretations of iconic New York City objects. Collecting all ten tokens will qualify contributors to enter a weekly prize drawing. Prizes embrace VIP tickets to the Summer Concert Series on The Rooftop at Pier 17, complimentary exercises at HIIT the Deck Boxing, curated culinary present containers value as much as $350 from the Tin Building, and extra. Participants have the chance to play a number of instances every week, growing their probabilities of profitable.
Once a bustling maritime and business hub, the Seaport has advanced right into a vibrant leisure and eating vacation spot inside Lower Manhattan. It serves as a neighborhood anchor and attracts inventive companies drawn to the world’s dynamic ambiance and connectivity.
“The Seaport is not only an iconic location but also a historical beacon of innovation,” mentioned Ivan
Soto-Wright, CEO at MoonPay, in a press release. “It provides the ideal canvas to integrate Web3 technologies seamlessly for millions of locals and travelers — enhancing their visit and engaging them in all that the Seaport offers.”
The digital experience at the Seaport is powered by MoonPay’s superior suite of merchandise, together with HyperMint for NFT (non-fungible token) good contract administration and minting, which is able to happen on the Polygon Blockchain.
MoonPay-powered wallets will securely retailer the NFTs, and QR expertise from Flowcode, a direct-to-consumer connections model, will convey the scavenger hunt to life. The inventive course for the venture was led by Mason Rothschild’s Web3 advertising and marketing company, Gasoline, in collaboration with Howard Hughes’ in-house inventive studio. The complete experience was constructed on the Polygon community.
“Howard Hughes has a long history of championing innovation through creating exceptional experiences, and we are excited to work with MoonPay to keep the Seaport on the leading edge of digital activation,” mentioned Julie Allen, senior vp of digital & inventive at The Howard Hughes Corp. “The Seaport is the perfect place to launch this new digital experience, which represents our ongoing commitment to providing a hub for technological advancement through creative and dynamic programming.”
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