Recently, Miniso opened a brand new idea retailer in Indonesia. The whole space of the retailer is sort of 700 sq. meters, making it the largest retailer in Indonesia at present.
Not solely are there extra product SKUs out there, however the general show and design of the retailer have additionally been comprehensively upgraded. The gross sales efficiency of the new retailer could be very spectacular, with day by day gross sales reaching 3 times larger than earlier than its renovation throughout its opening interval final yr.
Miniso‘s new concept store in Indonesia is located in the bustling Artha Gading shopping center in Jakarta, which is situated in the northern business district and is one of Jakarta’s largest complete buying malls, appropriate for day by day consumption by individuals of all ages.
This retailer was first opened to the public in May 2017 and has been renovated and upgraded by Miniso this yr. It reappeared with a brand-new look as an idea retailer this month, attracting many younger customers to return and take images.
It is reported that the retailer design incorporates Miniso‘s personal cartoon picture theme, MINI Family, specifically units up blind field space, toy space, perfume space and wonder space primarily based on well-liked native product classes.
SEE ALSO: Miniso Releases New Brand Strategy Amid Record High Gross Margin
Miniso‘s perfumes, blind box figurines, and toy pendants have always been the best-selling categories in the Indonesian market. In addition to these, well-known IP collaboration products such as We Bare Bears, Lots-o’-Huggin’ Bear, and Disney collection are additionally well-liked amongst native customers.
Now, Miniso has opened over 200 shops in Indonesia, masking greater than 90 cities. Among Miniso‘s overseas markets, Indonesia’s GMV contribution has constantly ranked amongst the prime 5. This yr, the efficiency of the Indonesian market continues to develop steadily.
Since the launch of its world technique in 2015, Miniso has entered 105 nations and areas round the world, together with the United States, United Kingdom, Australia, Mexico, Indonesia, Singapore, Italy, France, Iceland and different nations. As of the finish of 2022,the whole variety of shops has reached 5440.
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