Meta is attempting to reassure people who Facebook is not dying
Meta has confirmed that Messenger shall be re-added to the Facebook app after a number of years away.
In 2016, the firm made the controversial determination to take away in-app messaging performance to drive individuals to its devoted Messenger app. The return of the function is being examined amongst some customers now and shall be expanded “soon,” Facebook chief Tom Alison wrote in a weblog publish.
“Over the coming year, we’ll build more ways to integrate messaging features in Facebook,” stated Alison. “Ultimately, we want it to be easy and convenient for people to connect and share, whether in the Messenger app or directly within Facebook.”
The transfer comes as Meta is searching for new methods to compete with TikTok. As a part of these efforts, the firm has been attempting to place itself as a platform for leisure and discovery, relatively than merely social networking. For instance, TikTok permits customers to share movies instantly by way of in-app messaging, so Meta undoubtedly desires to do one thing related with Facebook.
Interestingly, this information was tucked away in a bigger weblog publish about Facebook’s future, which coincides with new experiences that the firm is planning hundreds of layoffs. This additionally follows Meta’s announcement in November that it plans to lower round 11,000 workers. During all of this, Meta additionally reportedly misplaced almost $14 billion USD (about 19.2 billion CAD) on its plans for the metaverse.
“Contrary to reports otherwise, Facebook is not dead nor dying, but in fact alive and thriving with 2 billion daily active users,” claims Alison. “People are using Facebook for more than connecting with friends and family, but also to discover and engage around what is most important to them.”
Interestingly, Alison didn’t even point out the metaverse in the weblog publish and as an alternative regarded towards AI. “Our investments in AI are unlocking new ways for people to discover great new content on Facebook and share it with the people they care about,” stated Alison.
“As our world-class Meta AI research teams continue to make advancements in AI, particularly generative AI, Facebook — and Meta more broadly — will look to bring this transformative technology to billions of people and allow them to create and share in new ways.”
Image credit score: Shutterstock
Source: Meta
…. to be continued
Read the Original Article
Copyright for syndicated content material belongs to the linked Source : MobileSyrup – https://mobilesyrup.com/2023/03/07/facebook-app-messenger-return/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-app-messenger-return