As the primary electrical automobile maker with a month-to-month gross sales quantity of over 20,000 models final yr, Li Auto didn’t give sufficient rewards to its workers as a result of of this achievement, however drastically diminished their year-end awards. Affected by this, workers in lots of departments have left their jobs after the Spring Festival vacation.
Jiemian News reported on February 3 that the year-end awards of all workers of Li Auto in 2022 had been not so good as earlier than. They solely took dwelling an additional half of their month-to-month wage as a year-end bonus, and only some of them obtained a whole month’s wage. In the previous, workers would obtain year-end awards equal to their salaries of 2 months to 4 months.
In 2022, a complete of 133,200 autos had been delivered by Li Auto, solely 78.38% of the gross sales goal of 170,000 autos. On the one hand, most Chinese vehicle firms confronted provide chain challenges final yr. On the opposite hand, Li Auto switched its fundamental gross sales mannequin from the Li ONE to L8 a lot too rapidly within the third quarter of final yr, which provoked complaints and questions by shoppers, leading to a short-term decline in gross sales.
An worker of Li Auto mentioned that Li Auto carried out higher than NIO and XPeng, and the gross sales of the L9 and L8 each exceeded 10,000 models, however the precise scenario and expectations had been very completely different. In distinction, XPeng‘s year-end rewards had been nonetheless issued as per standard whereas these of NIO will probably be issued in April this yr.
The halving of the year-end award will be the direct motive why some Li Auto workers selected to vary jobs. One Li Auto worker mentioned that within the first working week after the Spring Festival vacation, workers in lots of departments equivalent to computerized driving, clever console, chassis and procurement, left their jobs.
Moreover, some posts, equivalent to chip engineer and algorithm engineer, are tough to draw abilities. Although Li Auto‘s wage degree is corresponding to that of its rivals, its strict guidelines and laws have discouraged many job seekers.
According to insiders, Li Auto has a strict punch-in system, a set every day and weekly report, and extra time work is frequent. Li Auto‘s efficiency appraisal system signifies that 20% of workers will probably be rated as “unqualified” each quarter, which can straight have an effect on the year-end award or the wage improve and promotion within the coming yr.
With the development of the financial scenario in China, practitioners within the new vitality automobile business started to hunt higher alternatives. According to the newest report launched by Zhaopin.com, one of the highest job recruitment websites in China, the quantity of job seekers elevated by 19.1% year-on-year within the first week after Spring Festival, and the quantity of jobs in new vitality, electrical, and energy business elevated by 21.6% year-on-year.
The internet loss of Li Auto expanded from 641 million yuan within the second quarter to 1.646 billion yuan within the third quarter of final yr. The gross revenue margin of autos was 12% in Q3 final yr, which was considerably decrease than 21.1% in the identical interval of 2021.
This yr, Li Auto will face extra challenges within the extended-range automobile area, and its first pure electrical mannequin will endure a market check. A pure electrical MPV is one of the important thing fashions for Li Auto this yr. At first, the deliberate gross sales quantity of this mannequin may attain over 10,000 models per thirty days, however on the finish of final yr, the deliberate supply quantity was minimize to five,000 models, which was influenced by merchandise equivalent to Denza’s D9 and Zeekr 009.
In phrases of the vital vitality complement community, Li Auto‘s format is sluggish. Firm founder Li Xiang has beforehand revealed that the experimental pure electrical automobile could possibly be charged for 10 minutes to offer the automobile sufficient juice for one more 400 kilometers. However, with the intention to notice ultra-fast charging, it’s obligatory to hold an 800V high-voltage platform and 4C rechargeable battery, and the charging station must undertake 480V high-power charging functionality. At current, the charging of Li Auto‘s merchandise is dependent upon third-party charging platforms, and it’s deliberate to construct over 3,000 tremendous/quick charging stations by 2025.
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