On August third, Li Auto formally launched one other model of its six-seater SUV L9 mannequin – the L9 Pro, with a worth of 429,800 yuan(60,173 US Dollar), which is 30,000 yuan (4,200 US Dollar) cheaper than the L9 MAX model priced at 459,800 yuan (64,373 US Dollar).
In June of final yr, Li L9 was formally launched, however solely in the MAX model. Now, the L9 provides two variations: Pro and Max, with the largest distinction being the clever driving configuration.
Specifically, Li L9 Pro comes with the Ideal Intelligent Driving AD Pro as customary gear, geared up with one Horizon Robotics Journey 5 chip, offering a complete computing energy of 128 TOPS. It is supplied with 23 cameras, millimeter-wave radar, and ultrasonic radar, however doesn’t have a lidar. It has high-speed NOA (Navigate on Autopilot) assisted driving functionality.
The customary configuration of Li L9 Max contains the Ideal Intelligent Driving AD Max, which is supplied with one LiDAR, two NVIDIA Orin-X chips, and a complete computing energy of 508 TOPS. It additionally has 23 cameras, millimeter-wave radar, ultrasonic radar, and 5 clever driving auxiliary lights, offering full-scene assisted driving capabilities.
With AD Max, Li Auto has already carried out city NOA testing in the Wangjing space of Beijing this yr with out counting on high-precision maps, and plans to develop the city NOA perform to 100 cities inside this yr. However, the Pro model mannequin isn’t included on this plan.
In phrases of different configurations, the L9 Pro and L9 Max stay constant, with customary options akin to Li Auto‘s Magic Carpet Air Suspension™, Li Intelligent Space SS Max+, three OLED screens, in-car fridge, and 100 different choices. Li Auto has introduced that pre-orders might be accessible ranging from August third, and the new autos might be delivered by August 2023.
This is an motion taken to develop market share and preserve competitiveness.
Currently, Li Auto has three fashions accessible on the market: L9, L8, and L7. Since the starting of this yr, Li Auto‘s general gross sales quantity has been constantly surpassing earlier data. The supply quantity in June and July each exceeded 30,000 autos. Li Auto has declared its ambition to problem a month-to-month gross sales quantity of 40,000 items in the fourth quarter of this yr.
SEE ALSO: Li Auto Had Already Initiated AI Language Model Training Prior to the Debut of ChatGPT
Based on the June gross sales figures, a complete of 32,575 autos have been delivered by Li Auto. The foremost vendor, L7, bought 13,107 items, L8 bought 9,618 items, and L9 bought 8,451 items. As the highest-priced mannequin, L9’s efficiency has been comparatively good. However, in contrast to its preliminary month-to-month gross sales of over ten thousand items when it was launched in September 2022, there was a slight decline.
In addition, due to the fierce competitors in the new vitality automobile market, though Li L9 is positioned for households as a big 6-seater SUV, its precise opponents are usually not solely mid-to-high-end SUVs but in addition typically compete with some MPV fashions, akin to Denza D9. The gross sales of Denza D9 have been constantly growing this yr. Starting from March this yr, Denza D9 has achieved month-to-month gross sales exceeding ten thousand items consecutively. In July this yr, the gross sales of Denza D9 reached 11,146 items.
If Li Auto needs to obtain its fourth-quarter objectives, it wants extra stimulation.
And with the launch of the L9 Pro mannequin, it seems that Li Auto has launched a brand new automobile, however in actuality, they’ve achieved a worth discount by simplifying the configuration. This sort of method isn’t unusual for Li Auto. In February this yr, Li Auto additionally launched the L8L7 Air mannequin by altering battery suppliers and eradicating air suspension, which additional lowered the automobile’s promoting worth.
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