After years of anticipation, Google lastly launched its first smartwatch final yr within the Pixel Watch. But, in accordance to a new analysis, it costs Google practically half as a lot to build a Pixel Watch because it prices prospects for the product.
CounterPoint Research at the moment revealed a bill-of-materials (BoM) analysis on the Google Pixel Watch, discovering that the smartwatch costs Google roughly $123 to build by way of the price of the uncooked supplies. That’s when trying on the LTE variant of the watch, which retails for $399 within the United States.
The bulk of the fee in constructing the Pixel Watch comes from its processing parts, which take up roughly 27% of the full price. Within that price is the Exynos 9110 chipset offered by Samsung, as we have been first to report final yr. That chip is backed by a MIMXRT595S co-processor from NXP, in addition to 2GB of RAM and 32GB of storage offered by Kingstone.
The show (offered by BoE) and its cowl glass (custom-made by Corning) are subsequent on the record, making up over 17% of the full price. The casing and waterproofing then eat up one other 14.7%, with the sensors at 8.3% of the fee and the battery and charging parts including up to simply over 6%.
Notably, the mobile parts of the watch solely make up about 5% of the full BoM price, which means the Wi-Fi solely mannequin doubtless isn’t considerably cheaper for Google to produce.
The distinction between the retail price of the Pixel Watch and the price of its uncooked supplies isn’t notably giant, both. Counterpoint highlights that the price of the Pixel Watch is “a big leap” from earlier Fitbit smartwatches. There’s no public point out of how a lot it costs Fitbit to make smartwatches such because the Sense or Versa, however they retail at $299 and $229 respectively. Counterpoint additionally beforehand revealed a BoM analysis for the OnePlus Watch, citing the fee at $68 whereas the wearable retails for $159. Much of the distinction within the BoM versus the retail price comes down to advertising in addition to R&D costs.
More on Pixel Watch:
- Here’s each sensor on the Pixel Watch and what each does
- Pixel Watch Fall Detection can distinguish between laborious falls and train, rolling out now
- Google working survey on Pixel Watch satisfaction
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