With the Fixed on Pixel Super Bowl business, a brand new tagline was launched: “The only phone engineered by Google.” The newest Google advert marketing campaign continues that and is emphasizing “Pixel Value.”
Pixel Value
The “Pixel Value” marketing campaign proclaims the 7 and 7 Pro as being “Engineered by Google. Made for everyone.”
The very level made on this Google Store web page is about Feature Drops and how the quarterly launch of recent features means “you don’t have to keep getting a new phone.”
Unlike other smartphones, Pixel is constructed to final as a result of it’s designed to be up to date. New features are despatched to your cellphone each few months – for the digital camera, battery, and extra – with out taking a number of area, and earlier than other Android units get them.
Pixel telephones have all the time been first to new Google features, however that advertising copy — “before other Android devices get them” — is absolutely fairly express. For instance, we noticed Magic Eraser from the Pixel 6/7 come to any Google One subscriber on Android or iOS earlier this week.
“Refined craftsmanship” talks about IP68 water/mud resistance, the “Recycled aluminum finish,” and “Tough Gorilla Glass” [Victus]. Google then talks in regards to the handful of AI-backed calling features like Call Assist for spam and unknown numbers, with Google Assistant being credited. There’s additionally Clear Calling and Direct My Call.
Surprisingly, the digital camera is third on the checklist, and that’s adopted by a “Personalized help when and where you need it.” This discusses the Tensor G2, Live Translate, and the Personal Safety app with Car Crash Detection.
Sustainability is the penultimate part, and “Compatibility” rounds issues out:
It works effectively with Pixel units. And others, too.
Listen to music with AirPods®, use GALAXY® and Garmin® watches, and hook up with other units you already personal.11 So you will have far more choices, with out ever feeling trapped.
“Switch to Pixel. Bring your stuff.”
A second new marketing campaign on the Google Store talks in regards to the perennial problem of switching OEMs and working methods.
Highlighted is how every Google Account offers you “an industry-leading 15 GB of free cloud storage” and how one can “access your photos, files, and more without your phone.” This is an interactive device displaying how you can change from iPhone or Android.
Google is emphasizing how one can hold speaking with individuals after switching to Pixel. WhatsApp is talked about, and Nearby Share is launched. Messages additionally will get a point out, whereas significantly fascinating is how in addition to Google Meet you may “join a friend’s FaceTime call in your browser.”
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