Gillette is making a Razer branded razor

It could have began out as an April Fools joke, however Gillette and Razer are teaming as much as make the Razer Razer a actuality. The collaboration — referred to as the GilletteLabs Razer restricted version — pairs the GilletteLabs with Exfoliating Bar razor with Razer’s iconic branding and signature acid inexperienced coloration scheme.

“Razer, an elite gaming company, and Gillette, the world’s leading razor brand, is not just a naming coincidence,” mentioned Daniel Ordonez, world model franchise chief for Gillette. “We’ve been fans of Razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture. Men worldwide will enjoy our latest collaboration – the perfect combination of form, function, and design.”

Consumers can be obtainable to buy the product each in-stores and on-line later this month. Availability will fluctuate by area.

Joke to actuality

Both Razer and Gillette have long-standing ties to the gaming neighborhood. The corporations have mentioned potential collaborations through the years, however the GilletteLabs Razer restricted version took place because of followers.

This April, Razer (jokingly) debuted the world’s first shaving mouse. Fan reactions to the video had been overwhelmingly constructive, giving the collaboration new momentum.

“After Razer Razer was introduced on April Fool’s Day, we’ve been inundated with requests to design one. We’re excited to give our fans what they asked for,” defined Ayesha Durante, VP, world head of promoting at Razer. “This collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.”

One factor the manufacturers preserved from the April Fools Day joke is the “Feel Sharp, Play Sharp” platform. The manufacturers famous that the slogan highlights the ethos of whenever you really feel sharp, you play sharp, whether or not it’s gaming or in life.

Gillette and Razer faucet into gaming tradition

Gillette and Razer plan to increase their partnership past the GilletteLabs Razer restricted version product itself.

The two manufacturers plan to achieve followers by way of the 13 streamers and content material creators within the Gillette Gaming Alliance. The world attain of those streamers will match the attain of those worldwide manufacturers. Expect branded content material from these creators throughout TikTok, Twitch, YouTube and extra.

Additionally, Gillette and Razer will debut the collaboration at Gamescom 2023. The two manufacturers have future plans to have interaction with the gaming neighborhood throughout a number of applications and initiative, each in-person and just about.

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