Last 12 months, Super Bowl LVI was successfully the crypto bowl for companies like FTX, Crypto.com, Coinbase, and others. Now, with solely every week to go till the Eagles versus Chiefs matchup, Sports Business Journal stories that whereas FTX and different crypto companies purchased Super Bowl LVII advert spots from Fox, they’ve all backed out.
As LA confronted off with Cincinnati for the NFL’s championship trophy, big-name celebrities like Matt Damon and LeBron James greeted TV viewers and tried to persuade all of them to affix the motion and spend money on crypto. At the time, Bitcoin was valued at over $42,197.52 — however even after a rally in latest weeks, its worth is right down to $23,013.87.
Coinbase ran a “Less talk, more Bitcoin” advert that crashed its servers as a result of the corporate was giving freely cash.
FTX aired a Super Bowl business that starred Larry David going by means of completely different eras of human ingenuity, through which he comically remained skeptical of wheels, bathrooms, lightbulbs, and, properly, a crypto alternate app. Now the corporate is in chapter proceedings, and its former CEO is dealing with federal fraud costs — so Sam Bankman-Fried’s now-defunct alternate won’t use the 60-second commercial slot it had lined up.
Now simply because Fox Sports didn’t promote any crypto ads this 12 months doesn’t imply you won’t see any if you happen to’re watching. You can purchase ads domestically for lots lower than the $7 million 30-second nationwide spots go for, as The Verge is aware of from expertise.
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