ByteDance’s quick video app Douyin will reportedly launch meals supply companies in all main Chinese cities on March 1, following inside testing in Beijing, Shanghai, and Guangzhou. A transparent indicator is that the Beijing-based tech big, which can also be TikTok’s guardian firm, has been recruiting senior operation managers for meals supply, solution-makers throughout the takeaway business, and senior managers of live-streamed catering companies.
Chinese internet customers rapidly began discussing the subject on the nation’s Twitter-like platform Weibo. One wrote, “This is a new idea for online celebrities. Cooking and live-streaming can ensure the freshness of food,” whereas one other wrote, “It doesn’t matter who cooks. As a customer, I prefer high-cost performance.”
In response, a spokesperson for Douyin stated that “food delivery services for group purchasing” are nonetheless being piloted in Beijing, Shanghai and Chengdu, and retailers in these three cities can arrange operations on the platform. Depending on the pilot state of affairs, Douyin will contemplate regularly increasing the pilot cities, though there is no such thing as a particular timetable at current. The distinction between group buying distribution and extraordinary meals supply is that customers can solely select group buy packages that have been already arrange by retailers.
As early as final July, Douyin started to check the service in Beijing, Shanghai and different cities. After customers fill in their tackle and pay, the order could be delivered on to their dwelling.
Throughout the previous two years, Douyin has been always exploring the meals supply enterprise sector. In July, 2021, a take-out enterprise named “Xindong Waimai” was examined inside Douyin. However, 5 months later, the inner testing was suspended, and associated mini-programs have been additionally faraway from on-line cabinets. At the tip of April, 2022, Douyin began to arrange native groups to offer handy companies that might meet day by day person wants. Beijing, Shanghai, Chengdu, Hangzhou and different Chinese cities served as the primary batch of key cities for these efforts.
Douyin can now not keep away from competitors with Ele.me and Meituan, two different main Chinese meals supply giants. In the very early levels, Douyin had no unbiased logistics operations, so orders positioned by its customers wanted to be delivered by retailers themselves. These retailers even wanted to entry customers’ non-public WeChat accounts and ask them to fill in their tackle and different info. On December 5, 2022, third-party distribution platforms like Dada, FlashEx and SF Express introduced that that they had formally reached cooperation with Douyin.
However, efficiency effectivity nonetheless represents Douyin’s main shortcoming. When utilizing Meituan and Ele.me, the typical supply time for meals sometimes falls inside 40 minutes, a velocity that depends upon these platforms’ big distribution groups and their capability to distribute a number of orders on the similar time. Douyin’s companions, FlashEx and SF Express, lag behind skilled take-out platforms in phrases of scale and effectivity.
SEE ALSO: TikTok Sister App Douyin Reaches Cooperation with Food Delivery Platform Ele.me
At the start of final 12 months, Kuaishou, Douyin’s rival in the quick video area, introduced cooperation with SF Express to offer instantaneous supply companies. In June final 12 months, Xin Lijun, CEO of JD.com‘a retail arm, revealed that the e-commerce big was finding out the opportunity of coming into the takeaway area.
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