This story first appeared in China Report, MIT Technology Review’s publication about know-how developments in China. Sign up to obtain it in your inbox each Tuesday.
Chinese ChatGPT-like bots are having a second proper now.
As I reported final week, Baidu grew to become the primary Chinese tech firm to roll out its giant language mannequin—referred to as Ernie Bot—to most of the people, following a regulatory approval from the Chinese authorities. Previously, entry required an software or was restricted to company purchasers. You can learn extra concerning the information right here.
I’ve to admit the Chinese public has reacted extra passionately than I had anticipated. According to Baidu, the Ernie Bot cellular app reached 1 million customers within the 19 hours following the announcement, and the mannequin responded to greater than 33.42 million consumer questions in 24 hours, averaging 23,000 questions per minute.
Since then, 4 extra Chinese firms—the facial-recognition large SenseTime and three younger startups, Zhipu AI, Baichuan AI, and MiniMax—have additionally made their LLM chatbot merchandise broadly out there. But some extra skilled gamers, like Alibaba and iFlytek, are nonetheless ready for the clearance.
Like many others, I downloaded the Ernie Bot app final week to strive it out. I used to be curious to learn how it’s completely different from its predecessors like ChatGPT.
What I observed first was that Ernie Bot does much more hand-holding. Unlike ChatGPT’s public app or web site, which is actually only a chat field, Baidu’s app has much more options which might be designed to onboard and have interaction new customers.
Under Ernie Bot’s chat field, there’s an countless record of immediate options—like “Come up with a name for a baby” and “Generating a work report.” There’s one other tab referred to as “Discovery” that shows over 190 pre-selected matters, together with gamified challenges (“Convince the AI boss to raise my salary”) and customised chatting eventualities (“Compliment me”).
It appears to me {that a} main problem for Chinese AI firms is that now, with authorities approval to open up to the general public, they really want to earn customers and preserve them . To many individuals, chatbots are a novelty proper now. But that novelty will finally put on off, and the apps want to be sure that individuals produce other causes to keep.
One intelligent factor Baidu has accomplished is to embrace a tab for user-generated content material within the app. In the neighborhood discussion board, I can see the questions different customers have requested the app, in addition to the textual content and picture responses they bought. Some of them are on level and enjoyable, whereas others are manner off base, however I can see how this conjures up customers to strive to enter prompts themselves and work to enhance the solutions.

Another characteristic that caught my consideration was Ernie Bot’s efforts to introduce role-playing.
One of the highest classes on the “Discovery” web page asks the chatbot to reply within the voice of pre-trained personas together with Chinese historic figures like the traditional emperor Qin Shi Huang, residing celebrities like Elon Musk, anime characters, and imaginary romantic companions. (I requested the Musk bot who it’s; it answered: “I am Elon Musk, a passionate, focused, action-oriented, workaholic, dream-chaser, irritable, arrogant, harsh, stubborn, intelligent, emotionless, highly goal-oriented, highly stress-resistant, and quick-learner person.”
I’ve to say they don’t appear to be very properly educated; “Qin Shi Huang” and “Elon Musk” each broke character in a short time once I requested them to touch upon severe issues just like the state of AI improvement in China. They simply gave me bland, Wikipedia-style solutions.
But the preferred persona—already utilized by over 140,000 individuals, in accordance to the app—is known as “the considerate elder sister.” When I requested “her” what her persona is like, she answered that she’s light, mature, and good at listening to others. When I then requested who educated her persona, she responded that she was educated by “a group of professional psychology experts and artificial-intelligence developers” and “based on analysis of a large amount of language and emotional data.”
“I won’t answer a question in a robotic way like ordinary AIs, but I will give you more considerate support by genuinely caring about your life and emotional needs,” she additionally informed me.
I’ve observed that Chinese AI firms have a specific fondness for emotional-support AI. Xiaoice, one of many first Chinese AI assistants, made its identify by permitting customers to customise the proper romantic accomplice. And one other startup, Timedomain, left a path of damaged hearts this yr when it shut down its AI boyfriend voice service. Baidu appears to be organising Ernie Bot for a similar type of use.
I’ll be watching this slice of the chatbot area develop with equal elements intrigue and nervousness. To me, it’s one of the vital attention-grabbing prospects for AI chatbots. But this is more difficult than writing code or answering math issues; it’s a completely completely different activity to ask them to present emotional support, act like people, and keep in character on a regular basis. And if the businesses do pull it off, there’ll be extra dangers to take into account: What occurs when people really construct deep emotional connections with the AI?
Would you ever want emotional support from an AI chatbot? Tell me your ideas at [email protected].
Catch up with China
1. The mysterious superior chip in Huawei’s newly launched smartphone has sparked many questions and far hypothesis about China’s progress in chip-making know-how. (Washington Post $)
2. Meta took down the most important Chinese social media affect marketing campaign to date, which included over 7,000 Facebook accounts that bashed the US and different adversaries of China. Like its predecessors, the marketing campaign failed to entice consideration. (New York Times $)
3. Lawmakers throughout the US are involved concerning the concept of China shopping for American farmland for espionage, however precise land buy information from 2022 reveals that only a few offers had been made by Chinese entities. (NBC News)
4. A Chinese authorities official was sentenced to life in jail on prices of corruption, together with fabricating a Bitcoin mining firm’s electrical energy consumption information. (Cointelegraph)
5. Terry Gou, the billionaire founding father of Foxconn, is working as an unbiased candidate in Taiwan’s 2024 presidential election. (Associated Press)
6. The common Chinese citizen’s life span is now 2.2 years longer thanks to the efforts previously decade to clear up air air pollution. (CNN)
7. Sinopec, the main Chinese oil firm, predicts that gasoline demand in China will peak in 2023 due to the surging demand for electrical automobiles. (Bloomberg $)
8. Chinese sextortion scammers are flooding Twitter remark sections and making the positioning nearly unusable for Chinese audio system. (Rest of World)
Lost in translation

The favourite influencer of Chinese grandmas simply bought banned from social media. “Xiucai,” a 39-year-old man from Maozhou metropolis, posted a whole lot of movies on Douyin the place he acts shy in China’s countryside, subtly flirts with the digital camera, and lip-synchs previous songs. While the youthful generations discover these movies cringe-worthy, his look and elegance amassed him a big following amongst middle-aged and senior girls. He attracted over 12 million followers in simply over two years, over 70% of whom had been feminine and practically half older than 50. In May, a 72-year-old fan took a 1,000-mile solo practice trip to Xiucai’s hometown simply so she may meet him in actual life.
But final week, his account was immediately banned from Douyin, which stated Xiucai had violated some platform guidelines. Local taxation authorities in Maozhou stated he was reported for tax evasion, however the investigation hasn’t concluded but, in accordance to Chinese publication National Business Daily. His disappearance made extra younger social media customers conscious of his cultish recognition. As these in China’s silver technology study to use social media and even develop into addicted to it, they’ve additionally develop into a profitable goal for content material creators.
One other thing
Forget about bubble tea. The trendiest drink in China this week is a latte combined with baijiu, the potent Chinese liquor. Named “sauce-flavored latte,” the eccentric invention is a collaboration between Luckin Coffee, China’s largest cafe chain, and Kweichow Moutai, China’s most well-known liquor model. News of its launch lit up Chinese social media as a result of it seems like an absolute abomination, however the very absurdity of the thought makes individuals want to know what it really tastes like. Dear readers in China, for those who’ve tried it, are you able to let me know what it was like? I want to know, for analysis causes.
…. to be continued
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