On January 27, Counterpoint Research, a international analysis agency, launched its gross sales report for China’s smartphone market in 2022. The nation’s smartphone gross sales declined 14% year-on-year in the earlier yr and reached their lowest stage in a decade, recording their fifth consecutive yr of decline.
The report identified that macroeconomic headwinds and the affect of COVID-19 precipitated the gross sales of smartphones to plummet. Although the gross sales of Apple’s iPhone, vivo, OPPO, Xiaomi and different manufacturers have declined to various levels because of the slowdown in market gross sales, the decline of the iPhone was far smaller than that of different manufacturers.
Vivo has maintained the topmost place in the Chinese market with a market share of 19.2%. Apple, OPPO, Honor, Xiaomi, Huawei, and realme ranked second to seventh with market shares of 18%, 17.5%, 16.7%, 13.9%, 7.9% and a pair of.4% respectively.
In 2022, Apple declined 3% YoY however was in a position to outperform the market to change into the second largest model in China for the primary time for a full yr. It additionally reached its highest-ever quarterly share, capturing 23.7% of the gross sales in This fall 2022. Due to the decline in demand, the gross sales quantity of vivo, OPPO and Xiaomi in 2022 decreased by 23%, 27% and 19% respectively. In distinction, Honor was the one model to indicate constructive development all year long, up 38% year-on-year, although the principle purpose for the expansion was a decrease base in 2021.
Huawei additionally recovered from its 2021 droop with the return of the Mate50 sequence, rising 15% year-on-year in the fourth quarter. However, Huawei cellphones nonetheless don’t assist 5G.
Data from IDC, one other analysis group, additionally factors to a downturn in China’s cell phone market. In 2022, the nation noticed about 286 million items shipped, down 13.2% year-on-year, the biggest decline in historical past. Guo Tianxiang, a senior analyst at IDC China, identified that, though the epidemic in 2022 had a nice affect on China’s smartphone market, in essence, the epidemic solely made it worse. Before the outbreak in 2020, China’s smartphone market had already begun to say no so the outbreak solely added gas to the flames.
From December 2022 to early January 2023, home cell phone corporations hosted practically 10 press conferences with the intention of attracting shoppers in the course of the Spring Festival vacation. Trade-ins have been a technique corporations have been selling shopper upgrades. According to the Times Weekly, store assistants at vivo and Huawei mentioned that trade-in actions in the course of the Spring Festival vacation will garner an extra 100 yuan to 200 yuan subsidy. Further, many older fashions have already diminished their costs. For instance, Xiaomi‘s foldable model reduced its price by 2,000 yuan, while vivo’s S9e sequence dropped its value by 500 yuan and rapidly bought out.
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It’s not simply the Chinese market that has skilled a sharp fall. Canalys, a market analysis group, talked about that the fourth quarter of 2022 was the worst quarter of the worst yr in the worldwide smartphone market in the previous decade. Throughout 2022, lower than 1.2 billion smartphones had been shipped worldwide.
DevelopmentForce predicted that smartphone inventories are anticipated to return to a more healthy stage in the second quarter of 2023, and manufacturing may even enhance. However, as a consequence of inflation and geopolitical conflicts, the expansion charge of smartphone manufacturing will nonetheless be restricted to 1% to three% in 2023.
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