CapCut, a video editor owned by Chinese tech big ByteDance and lesser recognized in comparison with TikTok, has obtained 200 million month-to-month lively customers (MAUs). According to a report from native media outlet Baijing, CapCut is now exploring commercialization.
CapCut was developed by Shenzhen Lianmeng Technology Co., Ltd., which was acquired by ByteDance in 2018. Lianmeng focuses on merchandise for images and video modifying.
Figures from information.ai and Diandian confirmed that CapCut’s MAU exceeded 200 million in January this yr, up from 150 million in July 2022.
CapCut is now starting to yield income. According to information.ai’s January report on China’s non-game apps for iOS and Android units, CapCut entered the highest 30 apps record by income. According to Diandian, CapCut’s international income in January was $800K, of which the US market accounted for greater than half.
CapCut has a sister app named Jianying, that includes easy and easy-to-use features and instruments for creating movies. Jianying’s obtain quantity elevated sharply within the first three months of its launch.
Following the success of Jianying in China, CapCut was launched worldwide. TikTok, ByteDance’s hottest app globally, was used to draw new customers for CapCut. According to Diandian, CapCut skilled two surges in obtain quantity within the United States, one in mid-May 2021 and the opposite in late October 2022.
A creator recruitment plan is out there on CapCut’s official web site. Creators of widespread video filters and results could also be rewarded with as much as $1,000. The filters and particular results promoted by CapCut fluctuate between completely different markets, comparable to filters with film-like results and artistic fonts in Japan and Southeast Asia, and punk-style filter results within the United States and Britain.
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A paid CapCut Pro model was launched within the United States, Brazil, Europe, and different areas, that includes cloud space for storing and extra customizable features.
CapCut has gathered many loyal customers by way of free downloads for 2 years. After counting on TikTok and large filter libraries to realize recognition, CapCut now seeks to drive its income.
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