Last 12 months, Elon Musk accomplished his acquisition of Twitter and promptly introduced chaos to the corporate — shedding three-quarters of the employees and upending many lengthy secure (if not at all times profitable) elements of the enterprise. So Twitter customers started on the lookout for a approach out. Many migrated, even when just for a few days, to Mastodon, others moved to Instagram or Snap, and a lot of individuals declared Hive Social their new house.
Hive appeared like a cleaner, higher model of Twitter, with a sexy app that includes a acquainted interface — solely it creaked below the sudden inflow of recent customers. Then, the corporate introduced it might have to shut down its servers for 2 weeks to repair safety points. The challenges Hive confronted had been monumental — as they might be for any social media firm all of a sudden dealing with so many new customers whereas wrestling with outdated safety considerations. But Hive wasn’t a firm of hundreds of engineers. It solely had a handful of staff.
Hive was based by Raluca Pop in 2019. Like one other social media platform founder, Pop was nonetheless in faculty when she started engaged on the app. She’s confronted a variety of challenges with the fast-growing app within the years since she launched it on Apple’s App Store, so for The Vergecast, Ashley Esqueda sat down to speak together with her about creating Hive Social as a single developer, constructing a crew, and dealing with the challenges that late 2022 posed.
This episode is the primary in a five-part sequence we’re calling Solo Acts. Each episode focuses on somebody going it (largely) alone to create one thing actually cool on the web. Episodes will air for the subsequent 5 Mondays along with our ordinary Wednesday and Friday reveals.
…. to be continued
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