Microsoft unveiled its ChatGPT-powered “new Bing” this week, and it actually has the eye of many. But “new Bing” is additionally Microsoft’s latest way to attempt to get you to switch from Google Chrome to Microsoft Edge.
The “new Bing” makes use of the ability of ChatGPT’s AI to create a brand-new search expertise that may be fairly highly effective. Instead of merely exhibiting a listing of hyperlinks, customers can see outcomes to their queries in pure language with cited sources. It’s a neat concept, and when it really works, one that may actually enhance how search works.
Related: Microsoft declares ‘new Bing’ as ‘AI-powered answer engine’
Microsoft beat Google to the punch right here, with Google not but launching “Bard,” its AI expertise for Search. And clearly, Microsoft is benefiting from that.
When signing up for the “new Bing” waitlist, Microsoft says you can get forward in line by switching your system’s default browser to Microsoft Edge, in addition to downloading the Bing app on Android or iOS.
But past that, Microsoft is additionally actively limiting Bing’s ChatGPT expertise when you use Google Chrome and different browsers.
As you can see within the screenshots under from our Max Weinbach, Microsoft Bing prevents customers from accessing the chat expertise powered by ChatGPT except you use the Microsoft Edge browser. You can nonetheless make searches and get components from the “new Bing” from different browsers, however “conversational search” and the power to generate responses from prompts are locked to Edge.
This actually comes as no shock. Microsoft and Google have gone forwards and backwards with their numerous merchandise attempting to get customers to stick with, or switch, to their browser. In this case, there may be a purpose Microsoft needs you to stick with Edge, as the corporate’s browser really integrates with this AI expertise and builds on it, whereas Chrome doesn’t.
Could this alteration sooner or later? Sure! But even when Microsoft’s purpose is to help this new Bing absolutely in Chrome, the corporate most likely isn’t keen to surrender a function that may really pull in new customers.
More on Search:
- Microsoft declares ‘new Bing’ as ‘AI-powered answer engine’
- Google declares Bard, powered by LaMDA, to compete with ChatGPT
- Comment: As Bard and Bing usher in AI-powered search, Google wants to punish search engine optimisation spam
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