Bilibili plans to combine a number of groups from its e-commerce unit and arrange a brand new main department that may serve the transactional and business wants of content material creators and customers, in accordance to an inside electronic mail seen by native media shops. The newly-formed division, named the Transaction Ecology Center, goals to “build a transactional ecosystem with distinctive characteristics that align with Bilibili,” in accordance to the e-mail. The firm’s chief working officer Li Ni will assume management of the unit. The transfer is a significant a part of Bilibili’s efforts to accelerate its monetization course of, because the agency goals to break even by 2024 after incurring a lack of RMB 7.5 billion in 2022. [China Star Market, in Chinese]
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