Bilibili, a Shanghai-based video streaming platform, launched an animated sequence final yr based mostly on common sci-fi novel “The Three-Body Problem” by Liu Cixin, but it surely failed to realize a optimistic public response. However, the agency has now ushered in “Yao-Chinese Folktales,” an eight-part sequence impressed by conventional Chinese literary works.
The sequence, which options numerous monster-like characters, or “yāo” (妖) in Chinese, has now reached its third episode, with greater than 60 million broadcasts on Bilibili and a formidable rating of 9.5/10 on Chinese social media and assessment website Douban.
This animation, with episodes of about 20 minutes and eight quick movies based mostly on conventional Chinese tradition, was collectively produced by the Shanghai Animation Film Studio and Bilibili itself. One viewer commented that “domestic animation with traditional vibes is back” and acknowledged excitedly that “this is the real light of the country’s animation.”
The first episode relies on the basic Chinese novel “Journey to the West,” with characters making ready to seize a Tang dynasty Buddhist monk. “The little monster at the bottom of the ladder really reflects my sad life as an ordinary worker,” one viewer commented on Bilibili. The second episode is obscure, and its type reminds folks of monster tales within the Northern and Southern dynasties, which exhibits the extraordinary creativeness of the ancients and powerful sensible significance.
The third episode tells a narrative of girls’s progress. In the story, a small feminine wolf makes pals with a bit of boy from a looking household, and doesn’t yield to her mom’s try to influence her to go to their home. Eventually, the wolf’s mom died, and the little wolf lastly grew up and appeared throughout the river with the boy who additionally grew to become a hunter.
Zhang Shengyan, the vice chairman of Bilibili and chief producer of Yao-Chinese Folktales, mentioned not too long ago that they obtained the mission submitted by Shanghai Animation Film Studio final yr, and that it was the “short” content material function that almost all attracted Bilibili. Zhang mentioned he believed that in contrast with different home animations on Bilibili, Yao-Chinese Folktales combines totally different quick movies to make a cluster, and every director has a distinct aesthetic and elegance.
This just isn’t the primary time that Bilibili has cooperated with the Shanghai Animation Film Studio. Based on a earlier collaborative basis, the 2 sides started to debate this present in mid-2021 and put it into manufacturing in early 2022. By June final yr, all of the storyboards had been primarily agreed upon.
Shanghai Animation Film Studio is answerable for the general coordination, together with the theme and manufacturing workforce. Meanwhile, Bilibili gives monetary help and manufacturing recommendation.
In the previous few years, Bilibili has steadily elevated its emphasis on Chinese animation, even shopping for an animation platform in 2021. The agency has now achieved greater than 300 animation licensing tasks and took in over 2 billion yuan ($296.4 million) on this area final yr.
SEE ALSO: Bilibili’s “The Three-Body Problem” Animated Series Gets 5.6 Points on Douban
However, Zhang mentioned that China’s animation market remains to be in its early stage from the angle of commercialization. As increasingly more works emerge, there isn’t any good and full chain to help commercialization.
As far because the market prospects for Yao-Chinese Folktales in China are involved, Zhang believed that the type of quick movies collections may give administrators room to point out creativity. On the premise that the planning and instructions are clear, Bilibili and Shanghai Animation Film Studio will search the potential of turning quick movies into function movies.
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