Baidu‘s Vice President Ma Jie, who was also in charge of the company’s metaverse enterprise “Xi Rang”, has lately resigned. Despite the Xi Rang workforce not being disbanded, its future is unsure as some members have already transferred or left the corporate.
According to sources throughout the firm, the metaverse enterprise is struggling to discover a sustainable enterprise mannequin and lacks profitability. This, coupled with Baidu‘s pivot towards AIGC related businesses and reluctance to invest more resources in the metaverse, is the primary reason for Xi Rang’s marginalization.
Launched on the finish of December 2021, Baidu had labeled Xi Rang as the primary “domestic metaverse” product in China, envisioning it as a completely enduring multi-user interactive area that transcends digital and actuality. In 2022, Xi Rang had hosted over 120 metaverse actions and areas, spanning greater than 20 fields together with tradition, artwork, automotive, and shopper items.
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Over the previous yr, Xi Rang had put important effort into enhancing the analysis and improvement effectivity of metaverse merchandise and decreasing system working prices. In early January of this yr, Baidu launched the Xi Rang metaverse base MetaStack, touting it because the world’s first impartial metaverse resolution that would shorten the event cycle of metaverse from six months to a yr to simply 40 days.
At the start of this yr, Tencent introduced the cancellation of all positions in its XR enterprise, and greater than 300 workers had been transferred or resigned. The head of the XR enterprise, Shen Li, had already left Tencent on the finish of final yr.
Considering that because the finish of final yr, firms similar to Tencent, Baidu, ByteDance and others have made various levels of changes to their companies associated to Metaverse and XR. After generative synthetic intelligence has turn into the mainstream scorching matter within the present expertise circle, the Metaverse area has cooled down considerably.
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