Apple has blocked an replace to email shopper BlueMail, which added the ChatGPT chatbot into its software program, requiring the developer first insert content material filtering or age restrictions earlier than it may be launched.
This is Apple’s coverage for apps that produce some type of AI generated content material. Apple’s App Review (opens in new tab) division advised Blix that as AI might produce content material which may be unsuitable for youthful audiences, one of many two above provisions have to be utilized earlier than launch.
However, Ben Volach, co-founder of BlueMail developer Blix Inc., disputed Apple’s ruling, arguing that BlueMail already has content material filtering, and that different apps on the App Store with related AI capabilities wouldn’t have age restrictions in place.
‘Unfairly focused’
The new AI function in BlueMail integrates OpenAI’s ever widespread ChatGPT chatbot into the email shopper, letting customers automate the writing of emails. It makes use of earlier emails and occasions in your calendar to make sure that its content material is acceptable.
“Apple is making it really hard for us to bring innovation to our users,” stated Volach. According to the WSJ (opens in new tab), a spokesperson advised them that the App Review Board is at the moment investigating the criticism made by Blix.
Volach additionally claims that a take a look at model of the up to date model of the app was reviewed on daily basis for a week earlier than it was rejected by Apple. However, the Android model of the upgraded app was allowed on the Google Play Store with no age restrictions or content material filtering imposed.
He believes that BlueMail is being unfairly focused by Apple, and that age restrictions would affect their potential to distribute the app to new customers.
Apple appears extra involved concerning the dangers of AI than different massive tech corporations. It has been conspicuously absent from the present arms race between Microsoft – a giant backer of OpenAI who’ve just lately inserted its chatbot fashions (opens in new tab) into its search engine Bing – and Google, with its new rival chatbot Bard and its supposedly extremely highly effective LamDA AI.
It’s maybe solely a matter of time earlier than it joins in – in an earnings name final month (opens in new tab), Apple CEO Tim Cook stated that AI is a “major focus of ours” – however for now, it appears to be holding a watchful eye on the AI on iOS apps.
Bing’s new smartphone app with AI integration is restricted to 17+ on the iphone, whereas there are not any restrictions for the Android model on the Google Play Store. Although a Microsoft spokesperson advised the WSJ that has all the time been the case due to its potential as a commonplace net browser to present grownup content material.
“We want fairness,” stated Volach. “If we’re required to be 17-plus, then others should also have to.”
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…. to be continued
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