Apple has quietly ended a long-running new buyer free trial offer for its streaming service, Apple TV+, in the UK. UK advertising and marketing pages for TV+ have at this time eliminated all mentions of the seven day free trial from advert copy.
New prospects can nonetheless subscribe for one month after which cancel, however they now should instantly begin a subscription – whereas earlier than you might give up inside the seven day window and pay nothing in any respect.
Until now, the subscription trial has existed unchanged ever since TV+ launched in November 2019. The seven-day free taster was accessible to first-time customers of TV+, accessible as soon as per Apple ID.
Other Apple TV+ affords proceed, akin to the one-time redeemable 3 free months free with the buy of an eligible Apple {hardware} gadget, and the 30-day free trial for Apple One. Apple TV+ additionally continues to be a free perk for the Apple Music Student Plan.
At least proper now, it seems that the TV+ trial has solely been ended in the UK market (replace: South Africa too). It’s unclear if this can be a consequence of a region-specific authorized change, or whether or not Apple will quickly observe go well with in different nations.
It is definitely an trade pattern that free trial home windows have gotten rarer in current years, as streaming companies search for methods to scale back churn. For occasion, Netflix traditionally used to offer a 30-day free trial window to draw new prospects to subscribe. That was taken away in late 2020.
- Apple TV+ exhibits and films: Everything to look at on Apple TV Plus
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