Apple TV+ dropped the first episode of sci-fi collection Silo on Twitter final month, garnering tens of tens of millions of views on the platform, as a promotional tactic ahead of that present’s season finale.
The firm is now doing the identical factor with its different large sci-fi fantasy collection Foundation. The first episode of the first season will likely be streaming on YouTube this Monday, ahead of the second season premiere on July 14.
Season one of Foundation premiered again in September 2021. The highly-anticipated second season comes virtually two years later, held up by COVID manufacturing delays and the continuing bottlenecks of quick provide of VFX artists. A 3rd season is rumored to already be within the growth phases, though Apple has not but formally greenlit a renewal.
Putting episodes on social media helps increase consciousness for Apple’s content material. In the scheme of issues, it could appear immaterial as episode one premieres of virtually all of Apple’s reveals are at all times obtainable to look at for free contained in the Apple TV app, no subscription required …
But the barrier to entry of even opening the TV app is excessive sufficient that guerrilla-style advertising and marketing straight on the apps persons are already utilizing can lead to a profitable advertising and marketing marketing campaign. Ultimately, the ploy is to drive subscriber development to get folks hooked and need to watch the remaining of the season on the TV+ platform itself.
For Foundation, Apple will stream Foundation S1E1 on YouTube as a Live Premiere, alongside a Q&A session with showrunner David Goyer, at 11 AM PT on July 10.
FTC: We use revenue incomes auto affiliate hyperlinks. More.
…. to be continued
Read the Original Article
Copyright for syndicated content material belongs to the linked Source : 9to5Mac – https://9to5mac.com/2023/07/08/apple-streaming-first-episode-of-foundation-free-on-youtube-ahead-of-second-season-premiere/