Vantage Capital , Africa’s largest mezzanine debt fund manager has totally exited its funding in Dynamic Bedding, a number one South African specialist mattress producer and retailer. The firm has been acquired by Vuna Partners, a black-empowered non-public fairness fund manager, along with senior administration.
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Founded in 1994, the corporate manufactures a variety of mattress bases and mattresses from its facility in Krugersdorp simply outdoors Johannesburg, and distributes its merchandise to a nationwide community of 106 retail shops round Southern Africa working below The Bed Shop model.
David Kornik, Partner at Vantage Capital who served as chairman of Dynamic Bedding, famous, “it has been a rewarding journey working closely with the senior management team to unlock the potential of the business. Dynamic Bedding has always set itself apart from the competition with its affordable, high-quality product range and its nationwide network of proprietary retail stores. It was customer engagement that needed improvement, and this has now been achieved through the enhanced look-and-feel of its retail stores, improved store management, modernised branding and re-invigorated marketing drive. The business is now on a strong growth trajectory and is looking to continue opening more stores to fulfil ever-growing demand for its products.”
Vantage invested in 2014 and have become the controlling shareholder because it led the enterprise by way of an operational restructuring that included strengthening its senior administration crew, a re-engineering of its manufacturing services in addition to a complete revamp of its retail providing and advertising technique.
The focus all through has remained on offering clients with the very best quality beds on the proper worth – a message which has appealed to cash-strapped shoppers in the hunt for a value-for-money product that provides the identical high quality as worldwide manufacturers however at extra reasonably priced costs. This product positioning has enabled Dynamic Bedding to develop its market share regardless of broader weak spot within the South African client retail setting. As demand for its merchandise has grown, in latest occasions the corporate has been increasing its retailer community, with over 20 new shops having been added over the previous two years alone, and over 200 workers additionally having been employed to help its rising manufacturing and retail operations.
Luc Albinski, Vantage’s Executive Chairman, added, “as the controlling shareholder in this investment, Vantage played an active role on the company’s board. We were instrumental in driving some big strategic changes in the business while navigating a challenging consumer retail environment as well as Covid lockdowns. We’re proud to see our efforts ultimately bearing fruit, with the business having developed into a formidable player in the South African bed market. We wish the new owners success and will watch with pride as the business continues to grow from strength to strength over the years to come.”
Jasothan Naidu, Managing Director of Dynamic Bedding, mentioned, “Vantage has provided valuable guidance and support as we’ve worked closely together in formulating and implementing the strategic plan for the business. It’s been a productive collaboration and we’re proud of what we have achieved together so far – but this is also just the start. We believe that huge potential remains and we look forward to working alongside Vuna Partners in the next chapter.”
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Milcah Lukhanyu
Milcah Lukhanyu covers each day information briefs at TechMoran. She is the one who will in all probability learn your press launch and get the story out of it or completely trash it.
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