Google Enhances Visual Search in Chrome and its iOS App
Google is set to introduce a feature reminiscent of Circle to Search, but under the branding “Search Screen with Google Lens” for users on iOS. This new functionality will be integrated into both the Chrome browser and the Google app on Apple’s mobile operating system.
Users will find this feature listed in the three-dot menu accessible within Chrome and the Google app for iOS. Selecting it allows users to utilize various gestures that feel most comfortable, such as sketching, emphasizing, or clicking directly on content.
Limitations Compared to Android
A significant limitation arises from this implementation: unlike Android’s Circle to Search which can function across all apps, this visual search capability operates solely within Chrome and the Google application on iOS devices. Naturally, due to Apple’s restrictions, comprehensive system-wide usage isn’t feasible.
A Streamlined Visual Searching Experience
This feature promises a speedy approach for conducting visual searches while online without needing screenshots or switching tabs. Consequently, it’s especially advantageous within Chrome where internet access is just a click away.
Upcoming Feature Enhancements
In addition to this release “in the coming months,” users can also anticipate a new Google Lens icon appearing in Chrome’s address bar—which will enable even swifter access to these functionalities.
The rollout of “Search Screen with Google Lens” is taking place this week and is expected to reach users globally through both Chrome and Google’s dedicated app for iOS devices.
The Role of AI in Enhancing User Experience
Furthermore, Google’s announcement includes plans for improving Google Lens with AI Overviews similar to those found in standard Google searches. These Overviews are designed specifically for object identification queries—offering simplified interpretations of user inquiries alongside links leading them towards valuable information online.
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