Introducing Surveyor: Apple Maps’ New Data Collection Tool
An illustration showcasing the new Surveyor app on an iPhone 15.
Apple’s Latest Strategic Move to Enhance Map Accuracy
Apple is seemingly broadening its network of partners contributing data to enhance Apple Maps, evident through the launch of a novel app designed specifically for businesses to update their information.
Similar to how it initially released the Apple Vision Pro Demo Fit app discreetly in the App Store, Apple has now introduced another application called Surveyor. This tool is accessible in the U.S. App Store, but its primary audience does not appear to be general consumers.
A Different Approach to Mapping Insights
In contrast to relying solely on GPS systems, multiple cameras, and LiDAR technology employed by Apple’s dedicated mapping vehicles, Surveyor focuses specifically on collecting images of street signage. Although members of the public currently have limited capabilities for submitting updates directly through Apple Maps, this application seems aimed at providing detailed insights without requiring extensive re-routing by Apple’s vehicles.
The Functionality Behind Surveyor
As discovered by MacRumors, when users first access the Surveyor app, their only option appears as a button labeled “Open Partner App.” While this wording implies there could be various partner applications in development, at present it exclusively connects with one known as Premise.
This connected service offers incentives for users who complete specific tasks like filling out surveys. Given its subtle presence within the App Store and lack of extensive information provided within Surveyor itself, it’s hypothesized that this tool is primarily geared toward personnel from undisclosed companies rather than everyday users.
Usage Guidelines: Driving and Data Capture
Inside the coding details for survey functionality indicates that those utilizing his mobile application will likely need to secure their iPhones while driving. The app then works quietly in tandem with vehicle navigation systems — capturing pertinent data including images and alerts about street signs while cruising city streets.
The Future of Advertising in Apple Maps?
In related news, speculation has resurfaced suggesting that Apple may potentially introduce search advertisements within Apple Maps soon. This initiative could enable businesses looking for more visibility within map results via paid placements strategically placed throughout user searches.
