A collection of conceptual items designed in partnership with Sony’s Creative Center will probably be showcased inside an immersive surroundings that can give attention to bringing key parts of the skin to indoors. The ensuing set up serves to exhibit the juxtaposition of the atmosphere of nature throughout the context of inside areas, offering thrilling future prospects which improve a way of wellbeing in our properties.
STAYDREAM options spatial design by Stellar Works’ Creative Directors Neri&Hu and will probably be an experiential and sensorial feast of storytelling that takes over the complete Stellar Works showroom on Canal Street in New York. The set up explores the chances of design through the lens of creativity, to supply the viewers with a sensorial and ambient expertise utilizing each area and furnishings. Elsewhere, Calico Wallpaper, specifically chosen for this exhibition, will probably be deployed throughout each ranges of the Stellar Works Showroom and will kind an integral backdrop to a collection of projections designed by Sony.
Stellar Works founder and CEO Yuichiro Hori feedback on the launch: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology. We look forward to welcoming all visitors to our New York showroom to experience something special for NYCxDESIGN”.
Hirotaka Tako, Creative Director and Head of Sony’s Design Centre Europe provides: “I wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works and Neri&Hu will make this possible”.
This joint set up will probably be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, NY 10013 from 18–25 May 2023. (10.00 – 18.00 hrs day by day).
STAYDREAM official web site:
https://www.sony.com/en/SonyInfo/design/staydream/
NOTES FOR EDITORS
About Stellar Works
Founded by CEO Yuichiro Hori in 2012, Stellar Works is a Japanese firm with a world distribution community and workplaces and showrooms worldwide. The model additionally collaborates with the world’s most revered designers.
The Stellar Works manufacturing facility incorporates a specialised furnishings design atelier the place conventional craft methods are preserved throughout the manufacturing course of. Over the final 10 years, Stellar Works has undergone exponential worldwide progress in each business and client markets, whereas persevering with to ship bespoke furnishings for a few of the world’s most iconic bespoke hospitality tasks.
Instagram: @stellarworks_official
www.stellarworks.com
About Creative Center, Sony Group Corporation
Sony has all the time been on the forefront of design and grew to become one of many first firms to create an in-house artistic studio. Since its inception in 1961, Sony has solid its repute for having a number one and award-winning world design crew. Today the crew’s contribution has expanded past purely product design to a variety of design actions, together with consumer expertise, communication, leisure and extra. Design Centre Europe is an prolonged arm of Creative Center.
We constantly discover the chances of design, working with folks all over the world to appreciate richer experiences and extra snug existence – while creating ‘new standards’ of worth by the fusion of creativity and know-how.
Instagram: @sonydesign_official
www.sony.com/en/design
Press Information
For additional data and hi-res photographs please contact Tomorrow PR: Aïsha Diomandé
aisha@tomorrowpr.co.uk
Tel: +44 (0) 207 249 7409
Sony Group Corporation
Corporate Communications & Brand Strategy Department, Sony Group Corporation
Sony.Pressroom@sony.co.jp
About Sony Corporation
Sony Corporation is an entirely owned subsidiary of Sony Group Corporation and is liable for the Entertainment, Technology & Services (ET&S) enterprise. With the imaginative and prescient of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create merchandise and providers in areas corresponding to house leisure & sound, imaging, and cell communications.
For extra data, go to: http://www.sony.net/
* Both Japanese phrases, Kando means emotion and Anshin has varied meanings corresponding to peace of thoughts, reassurance, reliability and belief.
About Sony Europe B.V.
Sony Europe B.V. is a subsidiary of Sony Corporation and is headquartered in UK. We drive Sony’s main Entertainment, Technology & Services enterprise for client and skilled markets, in addition to Imaging & Sensing Solutions enterprise throughout Europe. From R&D and engineering, design, to gross sales, advertising and marketing, distribution and customer support, we work to ship Sony’s objective to fill the world with emotion by the facility of creativity and know-how.
For extra data, go to: www.sony.eu/presscentre
…. to be continued
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