AppleCare+ Transitions to Subscription Model Exclusively
Recent reports indicate that AppleCare+ will eliminate its fixed-term plans in favor of a subscription-only service. This significant change was highlighted by Mark Gurman over the weekend, signaling Apple’s strategic shift.
As per the latest findings, third-party retailers have ceased offering the prepaid version of AppleCare+, limiting access solely to Apple’s website. However, this option is also expected to be phased out very soon.
Understanding Apple’s Warranty and Support Structure
The standard AppleCare program provides a one-year limited warranty alongside 90 days of complimentary technical support. It addresses issues like hardware malfunctions or screen defects; however, it notably excludes damage due to mishandling, such as cracked displays resulting from accidental drops.
In contrast, the upgraded plan—AppleCare+—does extend its coverage to include accidental damages as well as battery shortages. Notably, customers receive around-the-clock priority access for technical inquiries and have the option for enhanced coverage protecting against theft or loss.
Apple iPad Pro 11” (2024)
Current Coverage Scope of AppleCare+
The current iteration of AppleCare+ encompasses an array of products including various models from iPhone and iPad to Mac computers, as well as smart devices like the Apple Watch and Vision Pro headset. However, accessories such as AirTags, Apple’s Pencil stylus and input devices like keyboards and mice remain outside its protective umbrella.
The Financial Implications: Fixed-Term vs Subscription
This indefinite coverage model was first introduced in 2021 at a monthly subscription rate of $13.99 for comprehensive protection on devices like the iPhone 16 Pro and Pro Max (or $139.99 on an annual basis). While long-term fixed-term options were more financially advantageous for consumers historically, Apple’s move toward a subscription format not only increases profitability but also allows them greater flexibility in pricing adjustments over time.
Source: Industry Reports
