Savvy Games Group Welcomes Nika Nour to Leadership Team
In a significant move, Savvy Games Group has announced the appointment of Nika Nour, the former executive director of the International Game Developers Association Foundation, to its leadership team.
With over ten years of expertise in gaming and esports, Nika Nour has previously held influential roles at notable organizations such as Genvid Entertainment and the Entertainment Software Association. Her extensive background makes her a valuable addition to Savvy Games Group, which stands as Saudi Arabia’s national leader in gaming and esports.
Nour’s Role in Expansion Efforts
Nour steps into a pivotal role focusing on strategic partnerships as Savvy Games Group continues its ambitious expansion initiatives. Notably, this includes their landmark acquisition of Scopely for $4.9 billion in 2023, coinciding with the release of Monopoly Go.
A Visionary Leader Driving Global Strategies
As Senior Vice President and head of international business development, Nour’s primary objective is to position Saudi Arabia as a global hub for gaming innovation.
Nour launched her career within the realm of Congressional Affairs for the U.S. House of Representatives where she honed her skills as a new media expert. She played an instrumental role in enhancing visual media strategies for multiple congressional offices through innovative web operations.
Transitioning into Digital Advocacy
In 2012, she transitioned to digital advocacy beginning with her role as communication director at Internet Association before advancing to public affairs leader at the Entertainment Software Association (ESA). Here she championed legislative efforts linked to North American investment activities while also leading initiatives aimed at elevating brand visibility across PC and console gaming platforms.”
Pioneering Diversity Initiatives
Nour significantly contributed to diversity within the industry during her tenure with IGDAF by spearheading initiatives like the Diverse Game Developers Fund—an impressive $500,000 grant program that fostered growth among global startups and provided scholarships for students. Under her leadership revenues tripled through robust fundraising campaigns while establishing invaluable MENA-focused mentorship programs and resources aligned with major industry players including Xbox and Riot Games.
Recent Achievements Before Joining Savvy
Most recently serving as Head of Partnerships at Genvid Entertainment—which is renowned for its innovative interactive streaming experiences—Nour was involved with producing acclaimed titles such as The Walking Dead: Last Mile alongside publishing Emmy-nominated projects like Silent Hill: Ascension.
The Future With Savvy Games Group
Nika Nour brings unparalleled expertise in ecosystem building which will be critical in realizing KSA’s vision as a premier game destination worldwide. Her responsibilities will encompass forging key strategic international collaborations while recruiting dynamic game studios into Saudi Arabia’s thriving market.
- Mergers & Acquisitions:
Counseling on mergers and acquisitions along with strategic investments will play an essential role under her guidance supporting both domestic enterprises’ growth along with driving Savvy’s larger ecosystem objectives forward.
A subsidiary entirely backed by Saudi Arabia’s Public Investment Fund (PIF), Savvy champion serves not only local entities but aims universally across games’ broader frameworks binding communities toward economic empowerment through esports innovations via collaborative platforms integrating international developers entering MENA territories more effectively together than ever before!
