OnePlus in 2024: Triumphs and Setbacks
The year 2024 proved to be quite significant for OnePlus, with both the flagship series and the Nord line showcasing remarkable devices. Nonetheless, the brand faced a few setbacks, raising concerns about its strategic direction moving forward.
Highlight: OnePlus 12
the OnePlus 12 excels in various aspects. It boasts a stunning display, impressive battery longevity with rapid charging capabilities, solid performance metrics, and a camera system that delivers excellent selfies along with effective video stabilization. However, it falls short in terms of IP65 water resistance for a top-tier smartphone and could enhance its video quality in bright daylight conditions.
When compared to competitors like the Galaxy S24 Ultra, the OnePlus 12 holds its ground remarkably well—even at a lower price point (noting that recent flagships have become somewhat pricey).
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The device has already received an update featuring OxygenOS 15 alongside various AI functionalities like AI Retouch and AI Notes—as well as numerous enhancements to user interface design. However, we will delve into the topic of software updates in detail shortly.
Questionable Success: OnePlus 12R
No longer positioned as “flagship killers,” models such as the OnePlus 12R still cater to consumers seeking premium features at a more accessible price point by reducing specifications without sacrificing attractiveness.
This model showcases an impressive display paired with top-notch battery life supported by rapid charging (admittedly wired only). The Snapdragon 8 Gen 2 chipset outperformed many mid-range options throughout 2024—enhanced further by adequate thermal management.
The primary camera performed commendably; however, the ultra-wide lens fell flat despite unexpected nocturnal performance improvements. A crucial missing element is a telephoto lens which restricts versatility; moreover, daylight videos could use enhancement too. For further insights on how it compares against its high-end counterpart you can check out our detailed comparison between OnePlus 12 and its R variant.
You may wonder why we’ve placed “?” next to our mention of this phone being a success—the reason is evident for those aware that when launched in America it came across an unforeseen challenge—it lacked compatibility with Verizon networks. Fortunately this issue was resolved promptly but did create some embarrassment for OnePlus.
An even bigger glitch occurred when they advertised that their model offered UFS 4.0 storage while actually equipped it with UFS 3.1—resulting ultimately in refunds provided for those who purchased this version post-announcement.
A Downside: OS Update Strategy
Last year saw promises from OnePlus regarding support commitments—the intention was articulated clearly by stating four operating system updates along with five years’ worth of security patches specifically related toward their flagship device’s lifecycle progression starting from introducing additional features via major releases every season continuously beyond initial purchase dates but alas expectations were unmet following announcement of upcoming devices such as those underlining similarities seen within existing product lines!
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