Majority of Canadian professionals are embracing Generative AI: survey

In the previous 12 months, Artificial Intelligence (AI) has develop into an inevitable half of everybody’s life. Lots of us use AI with out even understanding. Amazon’s Alexa and Apple’s Siri are examples of AI digital assistants.

Confidence within the use of AI is excessive, and that’s evident within the efficiency of AI-focused corporations’ shares, like Nvidia, Microsoft, C3.ai, Synopsys and extra.

Made mainstream by OpenAI’s ChatGPT in November final 12 months, Generative AI is a kind of synthetic intelligence that may create new content material, corresponding to textual content, photographs, audio, or video, based mostly on its dataset. To gauge how Canadian professionals really feel concerning the rising expertise, cloud-based software program firm Salesforce carried out a survey of 840 full-time Canadian professionals in advertising, gross sales, e-commerce and customer support roles between August thirty first, 2023, and September sixth, 2023.

The survey revealed that Canadian professionals are embracing AI however have considerations about accountable use.

A majority of the surveyed Canadian professionals, 66 % to be precise, consider that utilizing AI expertise will assist their group take higher benefit of obtainable information. Most (59 %) additionally agree that it’s going to assist cut back staff workload and enhance productiveness.

AI instruments like Looka may also help manufacturers design a emblem and identification, whereas Lumen5 may also help Canadian professionals use AI to create movies for advertising and different business-related duties. The basic consensus is that AI use may be useful for the worker and employer; nevertheless, a majority, about 55 %, mentioned that they don’t have the required expertise to make use of Generative AI successfully and safely, and 59 % count on their employer to offer alternatives to discover ways to use it.

Considering {that a} majority of staff consider they don’t have the talents to make use of Generative AI, 79 % of the respondents consider that Generative AI introduces new safety dangers. One of the dangers it poses is sharing false or biased data. For reference, Google’s Bard was sharing data that wasn’t factual inside its first few days of being unveiled, which doesn’t encourage confidence in AI, particularly contemplating the truth that Google has one of the biggest datasets to coach its AI.

Roughly 78 % of respondents mentioned that they consider Generative AI lacks human contextual data, and 66 % consider that there’s bias in Generative AI output.

As half of the survey, 210 advertising professionals have been questioned about their use of AI, and it’s evident that entrepreneurs are embracing the expertise. Almost half of the 210 respondents (49 %) mentioned that they are already leveraging Generative AI, with an extra 15 % planning imminent adoption. They are utilizing Generative AI for duties corresponding to writing copy, primary content material creation, and provoking artistic pondering. They additionally anticipate saving time and dedicating their efforts to extra strategic duties with the assistance of Generative AI.

The survey reveals that Generative AI has a major influence on many Canadian professionals but in addition comes with some challenges and dangers. Canadian professionals are optimistic about the advantages of Generative AI, corresponding to higher information utilization, decreased workload, and elevated productiveness. However, in addition they face some challenges and dangers, corresponding to lack of expertise, safety considerations, and high quality and accuracy points.

Image credit score: Shutterstock

Survey supply: Salesforce